Getting your account verified on TikTok, just like with any other social media platform, can be a great boost for your brand. It lends you legitimacy, authenticity, and street cred. Also a great way for showing your followers, or potential followers, that you’re the real deal. Here’s what you need to know to get verified on TikTok.
Get verified on TikTok
However, it’s not easy to get the coveted blue checkmark, especially on TikTok. Verification is supposed to be for public figures, celebrities, brands, and publishers, but what exactly makes a public figure or a brand that’s “legit” enough?
Much like other social networks, TikTok marks certain user accounts with a blue verified check mark. These blue ticks work in much the same way as the similar symbols do on Twitter, Facebook, and Instagram and are primarily used to confirm the identity of the person or organization behind an account.
Well, TikTok’s Creator Launch Team has strict criteria and guidelines for granting verification. The main idea of verification is to protect popular creators who might be impersonated, copied, or bullied. They also want to attract celebrities, politicians, musicians, and other very popular figures to use their platform.
What’s the Difference Between a TikTok Popular Creator and a Verified Account?
There are two types of verified account statuses on TikTok. Both implement the same blue tick next to user account names but each has a different descriptor to the right of it.
Here’s what each type of TikTok verified accounts is for.
- Popular creator: This is the easiest status to get as it’s awarded to TikTok users who are active, have a lot of followers, get a lot of engagement on their content, and abide by the social network guidelines.
- Verified account: Verified accounts are much harder to get and are typically only given to super-popular celebrities and major organizations.
The blue check mark shows up next to usernames in searches and within follower lists while the type of verified account is displayed next to the check mark on TikTok profiles.
TikTok’s comment about Verification
As long as a blue check mark is visible below a username, that user has been confirmed as the person the account represents. The same verification is represented in search results and where the blue check mark is placed will not change.
That means the same check marks found on user images or in their biography are unverified accounts and may be impersonating others. Well-known users, renowned public figures, and large brands are examples of those for whom TikTok grants verification so users will know they’re looking at the authentic account. It’s one way followers know who to trust.
Can you request verification on TikTok?
On most platforms, like Instagram and Twitter, you can apply to be considered for verification. That’s not true with TikTok. The TikTok team seeks accounts that may require verification and grants it on their initiative.
Can you buy TikTok verification?
NO. Beware of scams! You cannot buy verification on TikTok.
Verification will be granted for free to users who have been selected by the TikTok team.
There are many scammers out claiming to be able to hook you up for a few hundred or a few thousand dollars. Don’t fall for it! It’s not legal or legitimate, and if they run off with your money, there’s nothing you can do about it. The only way to get verified is to meet the criteria and get selected by the TikTok team.
What are the Criteria to Become Verified on TikTok?
There are no specific requirements that need to be met to get verified on TikTok. However, the following four factors are taken into consideration when users are chosen to join the elite:
- Authenticity: Make sure you are who you say you are and your videos are genuine.
- Uniqueness: Prove you offer something different than the millions of other users. Don’t just copy someone else’s style. Stand out in the crowd.
- Activity: Post content on a regular basis and also watch videos made by others and comment on them daily.
- Follows the rules: Having your account flagged for breaking the rules will decrease your chances of getting verified enormously. No nudity, no hate speech, and no bullying.
How Many Followers Do You Need to Get Verified?
The minimum number of TikTok followers needed to get verified has never officially been stated. Some celebrities are able to get their accounts verified simply because they’re celebrities even though they have zero TikTok followers.
Popular creator accounts tend to have anywhere from ten thousand followers up to several million followers. It should be noted that though there are numerous TikTok accounts with follower numbers in the hundreds of thousands that aren’t verified so the requirements clearly aren’t just about how many followers you have.
Increase your chances of getting verified on TikTok:
- Consistently produce fantastic content
You may not have control over whether your videos go viral, but you certainly can work toward making them viral-worthy. Make sure you’re putting out great content on a regular basis.
- Quality of the content is important
A few ways you can take your videos up a level:
Use high-quality gear
Incorporate popular music
Pay attention to the details: do you have a good background? How’s your lighting?
Use tools to make your videos look cool and professional
- Engage and collaborate with other users
If you want to gain more followers, following liberally and engaging with other users is the way to go. Your audience can grow exponentially once you’ve reached enough people with your great content.
- Try to catch the attention of the media
Make sure your brand is doing some extraordinary, noteworthy things that will gain enough attention to get media coverage. If you have some connections in the media, it can’t hurt to leverage those, either. Consider taking part in public projects or events that will help get you noticed.
- Get your account verified on other platforms
Apply for verification on Twitter, Instagram, and Facebook, and make sure these accounts are connected to your TikTok account.
Is There a TikTok Crown?
The TikTok crown label has been completely phased out and has been replaced with the popular account status verification system.
It is no longer possible to get a crown on your TikTok account and all existing crowns have been replaced with the blue check mark and the popular creator label.
How Do You Get Verified on TikTok?
Unfortunately, TikTok doesn’t have any kind of application process for getting your account verified as a popular creator nor as a verified account.
The TikTok team gives the blue check mark is when they see a need or want to reward a user for their high quality content and contributions to the network.
Because of this, you’ll either need to be really famous outside of TikTok or become famous on the platform and hope the TikTok overlords notice you.
Final word about TikTok verification
In an age of emerging cyber-threats and where security and authenticity are mandatory, these badges may be attractive. However, there’s a reason they aren’t given out to just anyone.
With recent news showing that verifying users and their content means more than just a blue check mark. To get one, users will need to make sure they abide by the guidelines of staying active, following the rules, and engaging others with interesting media that doesn’t violate the spirit for which TikTok was designed.
That way, a consistent base of followers isn’t threatened or lost due to suspension or being banned. When in doubt, it’s good to check in with statements released by TikTok directly and learn from successful content creators whenever possible.
Ultimately, getting verified on TikTok isn’t something you can have much control over. So there’s not much point in getting hung up on it. You don’t need verification to grow your brand or become a popular and respected presence on TikTok.
In short, just focus on growing your presence, making new connections, having fun, and producing excellent content. If you happen to get verified in the process, awesome. If not, just carry on!
So, If you are already a celebrity or media figure, there is no problem. However, as a small business owner still trying to get the word out about your brand, it could be extremely challenging to meet these criteria.
However, that doesn’t mean you shouldn’t try!