Vlogging can be a great way to engage with your online audience and find new followers. It can be considered as a great tool for social media marketing. If you aren’t a fan of writing it can be an alternative way of getting your message out there.
What is Vlogging?
To put it simply, vlogging is posting videos online, and yet, it is much more than that. A video blog or video logging is the future of free speech, advertising, and a true democratic society. It can be a great tool for video marketing.
In 2016, there were an estimated 700 million worldwide digital video viewers. Today that number has grown to 2.6 billion in 2019. The United States alone is forecasted to have 248 million digital video viewers by 2022.
Digital video time spent has also risen sharply by 120% from 26 minutes per day to nearly an hour (fueled largely by mobile which has overtaken desktop viewing).
As viewing habits skewer increasingly towards online video, certain types of video content are proving to be in demand and popular with audiences. Vlogs—short for “video blogs”—have become one of the most popular types of digital video content featuring vloggers (“video bloggers”) who candidly capture and share their lives.
The early history of Vlogs
While there are earlier accounts, vlogs saw a pronounced increase in popularity around 2004. One of the most popular, Rocketboom, was a daily news broadcast produced by Andrew Baron and featured breakout star Amanda Congdon as the first of a handful of hosts. These early vlogs set an important precedent by acclimating audiences to follow individual creators and influencers.
Despite this early traction, vlogs still lived disparately on the individual sites of creators with RSS feeds and email being the primary modes of distribution. The vlog space lacked a dominant hosting platform.
What is the purpose of a Vlog?
Vlog stands for share experiences, thoughts, and ideas with an audience. It is a form of communication which is used to engage an audience in a personal fashion. Some creators use vlogging as a way of developing a greater connection with their current audience. others simply find it to be a fun and creative outlet. Also Read:
How smartphones changed Vlogging?
It was also at this time that video recording equipment started to evolve. As equipment became more portable, vloggers like Shay Carl took the format a step further by carrying a camera around and filming their daily experiences on the go. This development helped set the stage for vlogging’s next big evolution.
As smartphone technology progressed (in particular smartphone camera advancements), vloggers could now begin to forgo video camera equipment. Simply tote their smartphones to capture a greater variety of content beyond simple desktop videos or bedroom filming.
Mobile technology has not only facilitated vlogging, but has also proved to be the ideal platform for consuming bite-sized chunks of content.
Why is Vlogging popular?
How many times a day do you take out your phone, tablet or laptop to see what’s new and trending? All those diverse social media sites bombard us with notifications and ‘must see’ videos every day. But their approach, regardless of how annoying it can be, actually works. One click and we are right back there, scrolling, judging, liking, and sharing posts.
After all, visual aids have the highest impact on people. The power of imagery is so strong because it is directly linking to memory retention.
According to 2017 marketing statistics, 71% of online marketers use visual assets in social media marketing as visual content is 40x more likely to get shared. Our brain also processes videos 60,000 times faster than text. And internet users love videos – the average consumer will watch approximately 206 videos per month.
Empowered with this information, video blogging statistics predict that 84% of communications will be visual by 2018. In addition, it is expected that 79% of internet traffic will be video content by the following year. Also Read:
Types of Vloggers
The same rules that apply for bloggers apply for vloggers as well. There are numerous stories to be told following the chosen theme, whether that may be about photography, health, food, travel, tech, finance, and so on. Depending on their purpose, there are different types of vloggers and different types of vlogs.
On the other hand, although there are many “how to” videos on YouTube, the essential requirement for being a successful blogger is to be interesting and amusing. As a result, there are four main types of vloggers and three categories of regular usage, including:
- Daily Vloggers
Daily vloggers are people who post videos on a daily basis, informing their audience of their whereabouts and activities throughout the day. Vlogging is their job and work they do each day to engage their followers and raise more views and subscriptions.
- Weekly Vloggers
This type of vlogger collects events throughout the whole week and edits them together in a video. Due to lack of time, views or fun activities, they gather the most interesting events to create something catchy and worthy of sharing.
- Occasional Vloggers
These vloggers post vlogs only when they have something special to share, such as taking up a challenge, meeting someone famous, performing pranks, getting awards, etc.
In terms of the most viewed content, vloggers divided into:
- Beauty Vloggers – Fashion, hair, and makeup tips.
- Gaming Vloggers – Video games and strategies; gaming vloggers often record themselves playing and commenting on the game.
- Lifestyle Vloggers – A digital representation of a vlogger’s daily activities and interests. They talk about their lives, funny stories, and their personal opinions.
- Entertaining Vloggers – Internet challenges, pranks, Q&A, boys will be boys, content for laughs.
How to create a vlog?
You can post your vlog anywhere, but the first step is to know how to make a video.
To do this you will need:
- an interesting story or topic
- a recording device, like a webcam or dedicated video camera – you can even use your smartphone!
- a microphone
- a good location that is well lit without too much background sound
We recommend that whatever device you use it will produce high-quality content. Bad sound or video quality will only turn people away.
You might also wish to edit your video before you upload it online. Here are some useful apps to help you edit your film or add music, titles, credits or logos and much more:
- for iPhone or MAC you can use iMovie
- as Android you can use PowerDirector,
- to PC you can use free software like Windows Movie Maker
How to make money from Vlogging?
Firstly, market your videos through social networks, making sure to use tags. You could allow others to advertise on your YouTube content. With the use of Google AdSense, you can make a profit by giving permission to Google to display ads on your videos. This service is free to use and it allows you to collect a percentage of Google’s commission every time someone views commercials on your content.
Another way to generate revenue is to create a unique brand. While building the connections, use the power of a logo and original name to sell clothing, your services or branded merchandise. The revenue you generate could offset your production costs or simply promote other brands and their products to earn some cash and freebies.
Another way to generate revenue is to find sponsors for your YouTube channel. Try contacting companies who share your DNA directly and write a proposal or wait for them to come to you once your videos goes viral.
You can also make money from sharing affiliate codes in the description of your video if you reference products on your vlog. Amazon has a great scheme which enables you to make revenue when someone clicks on the link. You get a commission for anything they buy in the next 24 hours.
If you are still wondering whether vlogging pays off, well it does and on multiple levels. From improving the way you approach people, increasing your confidence and helping to calm anxieties, to building long-lasting relationships with subscribers and powerful brands. Vlogging is the future and a lifestyle choice that only a few can really pull off. Nevertheless, it is great tool for expressing your thoughts and the most fun career one can have.