Undoubtedly, video marketing is one of the newest and most important additions for your digital marketing. Video is no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts, especially your social strategy.
You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?
The answer is simple: Yes, it’s worth it.
Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Here’s The Ultimate Guide to Video Marketing:
Why Video Marketing?
Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.
Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour.
1. Video marketing Boosts Conversions and Sales
First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%.
Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now!
2. Video Shows Great ROI
To get you even more excited, 83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time.
Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.
Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!
3. Marketing through Video Builds Trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own.
The whole concept of your content marketing strategy should be based on trust and creating long-term relationships.
Stop selling and let the people come to you by providing them interesting and useful information.
Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form.
4. Google Loves Videos
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website.
Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
5. Video Marketing Appeals to Mobile Users
The growth of mobile video means, brands need to be sensitive to the personal experience people have on their smartphones.
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent.
YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
Types of marketing through videos
There are plenty of different types of videos out there. Here’s a breakdown of where you can be using different types of videos.
1. Demo Videos
Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test.
2. Brand Videos
Brand videos are typically created as a part of a larger advertising campaign, showcasing the company’s high-level vision, mission, or products and services.
The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.
3. Event Videos
Is your business hosting a conference, round table discussion, fundraiser, or another type of event?
Produce a highlight reel or release interesting interviews and presentations from the gathering.
4. Expert Interviews
Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry — whether they share your point-of-view or not — get these discussions in front of your audience.
Video marketing Ideas
5. Educational or How-To Videos
Instructional videos can be used to teach your audience something new or build the foundational knowledge they’ll need to better understand your business and solutions. These videos can also be used by your sales and service teams as they work with customers.
6. Explainer Videos
This type of video is used to help your audience better understand why they need your product or service.
Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.
7. Animated Videos
Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.
8. Customer Testimonial Videos
Your prospects want to know that your product can (and will) solve their specific problem. One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers.
These folks are your best advocates. Get them on-camera describing their challenges and how your company helped solve them.
Other Types of video marketing
9. Live Videos
Live video gives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions.
For Example, you can use Instagram Live to boost your business.
10. Augmented Reality (AR) Videos
In this style video, a digital layer is added to what you are currently viewing in the world.
For example, you can point your phone’s camera at your living room and AR would allow you to see how a couch would look in the space. The IKEA Place app is a great example of this.
Video editing and marketing can seem daunting at first, but with a little practice and patience, you can easily produce high-quality content that is unique to your brand.
With 71% of consumers watching more video online than they were a year ago, brands can no longer ignore their growing popularity. Thankfully, creating great content has never been easier!
Pick up a camera, start filming, and watch your engagement levels increase. It’s time to make video a key part of your marketing strategy!