People who use Facebook daily, around 1.62 million in number. This makes Facebook ads one of the most effective ways to boost your business as it gives you access to numerous promising customers for your business.
But it’s only when you properly set up and optimize Facebook ads that they are productive. However, your budget will be useless if you do not do this because you compete with companies that have huge budgets and whole teams or agencies devoted to running, tracking, and tweaking campaigns.
Your Facebook Ads Aren’t Working—Why?
Understanding why your existing Facebook ads are not working is the first step to optimization.
Other advertising works like this — you have a product or service, post an ad, and make sales. Sadly, most people think Facebook advertising works this way too. But no, it doesn’t.
Your potential customers are not seriously searching for products and services on Facebook, just as people who search on Google. They’re there to meet with or speak to friends because Facebook is a social media platform.
With all this said, you can encounter the following problems with your ads, which might signify they’re not well lucrative:
- You have no idea who your target audience is or how to get to them.
- Your ads aren’t captivating or exceptional enough to attract attention.
- Facebook needs to know more about your ideal customers.
Ways You Can Optimize Your Facebook Ads
- Outline the Aim of your Campaign
When setting up a Facebook ad, you should, first of all, choose the goal for your campaign. This makes it possible for your ad to be productive.
To avoid getting discouraged from running ads and getting the most from your budget, you must know what you’re trying to obtain via your ads.
Facebook lets you generate leads, traffic, or sales which are different things. The app organizes its campaign aim into three major types:
- Awareness – at this level, customers are still trying to understand your business and you need them to notice your brand and begin to build a relationship.
- Consideration – at this level, you will be beginning to obtain leads for your business appearing as driving web traffic or getting your customer’s contact details.
- Conversion – at this level, you want your potential customers to buy a product. Normally, this is the basic aim for growing businesses.
- Your Most Engaging Posts should be Converted into Ads
You’ll notice that some posts get more likes, shares, and comments than others when you post on Facebook.
So, if you have a well-ordered post that has had lots of engagement, you know that it has clicked with your target audience, and it is likely to be good as an ad.
Boosting the available content to get it in front of even more people is all you need to do.
- Research Your Competition
A good concept of the type of content that will click with your target audience can be discovered by you when you look at what your competitors are doing on social media.
Although it can help you see what they’re doing and what’s effective or not, Logica Digital does not advise you mimic your competitors.
Now you can see why you’ve been targeted by a certain ad and discover how your competitors are targeting their ads as Facebook has tried becoming more open about how data is used on the platform.
Going to Facebook Ads Library to search for ads based on specific keywords or by advertiser name can help too. So, to see which ads they are running, you can put your competitors in here – the longest-running ads are often an indication that these are the most productive.
- Get Your Targeting Right
It’s not going to bring the right feedback on investment for your business if you have the best ad creative but it’s being displayed to the wrong people.
Facebook has different categories of ways to get to your target audience so it’s essential to comprehend the options available, alongside your audience to ensure you get the right people in the right places.
You can pick some of the targeting options below:
Whether they’re 18 or 65+, select the age group you’d like to show your ads to.
Target customers based on the language they speak.
Target customers by their country, region, or city. You can also decide to add or remove locations to shortlist the audience, along with people presently staying in a location, people present in the location, or people who are moving to that location.
Do you want to target men or women, or both?
Alongside interest-based targeting which lets you look at your audience’s interests, their friends, recent activities, and their liked pages, you can also filter your audience based on traits like life events, financial, work, educational, and relationships.
Facebook gives you lots of chances to shortlist your target audience to get profitable outcomes from your campaigns.
You can use it across a range of ads immediately after you get an audience that works.
- A/B Test EVERYTHING!
Taking your ad, making a copy, and changing only detail is what A/B testing means.
This lets you try your ads to know more about what clicks with your target audience.
It’s necessary to change only one element of your ad every time if not, you’ll never comprehend what works and what doesn’t.
Change elements within your ad like:
- CTA button
To comprehend which ad will work best for your business, you can run numerous A/B tests simultaneously.
- Retarget Visitors
Facebook lets you retarget people who have previously clicked on your ads or have once gone to your website.
They might probably convert from an ad because these people are already aware of your brand and are beginning to build a relationship with you.
Till they’re set to buy from you, this is an excellent way to keep your target audience engaged.