The Xbox Games Showcase is one of the most highly anticipated events in the gaming industry, and this year’s event promises to be bigger and better than ever.
The promise of Close to no CGI
The showcase will take place on June 11 and will feature a range of exciting announcements and reveals from Microsoft’s first-party studios.
One of the biggest promises made by Aaron Greenberg, Vice President of Xbox Games Marketing, is that there will be no full CGI trailers used to market first-party games. Instead, everything featured in the showcase will be made up entirely of either in-game footage, in-engine footage, or in-game footage with some cinematics. This is a significant departure from the trend of dropping trailers that are purely CG, which often sets about unrealistic expectations for projects.
How Long Will The Showcase Be?
Greenberg also confirmed that the Xbox Games Showcase will be roughly two hours long and will feature a non-stop stream of games, games, and more games. Unlike last year’s showcase, which focused on games coming out within the next 12 months, this year’s event will not have such a focus. Additionally, there will be no movie or TV show trailers featured during the event.
Where Can I Watch The Xbox Games Showcase?
The showcase will be livestreamed on multiple platforms, including YouTube, Twitch, Twitch ASL, and Facebook. It will also be screened in select theatres throughout the US. Following the showcase, Bethesda’s latest Starfield Direct will air, featuring a deep dive into the upcoming game from Bethesda Game Studios.
Rumours have been swirling about the potential reveal of a new Fable game at the Xbox Games Showcase, adding to the excitement surrounding the event. This started after Xbox’s official Twitter account posted a video showing a trail of glitter leading up to a monitor displaying the Xbox Games Showcase, accompanied by nostalgic music. This has led many to believe that Fable, one of Xbox’s cornerstone IPs and a beloved fantasy RPG, will be featured in the showcase. This theory is supported by the fact that the music used in the video is from older Fable games, and the glitter trail is reminiscent of the waypoint system in those games.
At the Xbox Games Showcase in 2020, Microsoft confirmed that a new Fable game was in development at Playground Games. This was announced as a “new beginning” for the franchise, and many believe it to be a complete reboot. Since then, not much has been heard about the game, but fans are hoping to learn more at the upcoming showcase. While it’s possible that the teaser is for a different Xbox IP, it seems highly likely that it’s for Fable.
What Does No CGI Mean?
The Xbox Games Showcase promises to be an exciting event for gamers, with a focus on delivering realistic expectations for upcoming games. By showcasing in-game footage, in-engine footage, and in-game footage with some cinematics, Microsoft is setting the bar high for other developers to follow suit. Additionally, the promise of a non-stop stream of games for roughly two hours is sure to keep viewers engaged and excited.
How Will Microsoft’s Decision Affect The Industry?
Microsoft has made a bold move that’s been well-received by both gamers and industry professionals alike – doing away with full CGI trailers for its first-party games during the Xbox Games Showcase. Instead, Microsoft is opting to showcase in-game footage, in-engine footage, and in-game footage with some cinematics, setting a new standard for transparency in gaming marketing. This move could potentially set a new trend in the industry, as other game developers may follow suit after seeing the positive response.
Full CGI trailers have been a staple in gaming marketing for years, and while they can be visually stunning, they often don’t accurately depict what players can expect from the final product. This can lead to unrealistic expectations and disappointment when players finally get their hands on the game. By showcasing in-game footage, developers are giving players a more accurate idea of what they can expect from the game, and Microsoft is leading the charge in this regard.
Other game developers may take note of Microsoft’s approach and follow suit, especially if they see that it’s resonating with gamers. In fact, some developers are already making similar promises to use in-game footage for their upcoming games. It’s a sign that the industry is moving towards a more transparent and honest approach to marketing, which is a win for gamers.
Overall, Microsoft’s decision to do away with full CGI trailers is a step in the right direction for the gaming industry. By being more transparent in their marketing, game developers can build trust with their audience and deliver a better experience for players. The Xbox Games Showcase promises to be a showcase of this new approach, and we can’t wait to see what Microsoft has in store for us.
The Xbox Games Showcase is taking place on June 11, 2023.
Viewers can expect to see a non-stop stream of games, with a focus on showcasing in-game footage, in-engine footage, and in-game footage with some cinematics. There will be no movie or TV show trailers featured during the event.
It’s highly possible that a new Fable game will be revealed at the showcase. Rumors have been swirling after Xbox’s official Twitter account posted a video showing a trail of glitter leading up to a monitor displaying the showcase, accompanied by nostalgic music. This has led many to believe that Fable will be featured, especially since the music used in the video is from older Fable games, and the glitter trail is reminiscent of the waypoint system in those games.