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Black Friday deals 2021 : Walmart, Best buy, Amazon, Target, jcpenney

The Good Friday Attitudes and Amazon There does not seem to be any intention of waiting until Friday 26th November to launch the offers: for this reason it has decided to propose discounts.

Early Black Friday Week 2021, Leaving tomorrow, November 8.

Amazon is ready with the offers of Early Black Friday Week 2021

Black silver and Cyber ​​Monday They are November 26 and 27,

respectively, but these days there are already many stores that have introduced the first offers on technology products and more. Amazon is not even ready to stand by and is ready with offerte dell’Early Black Friday Week 2021, Which will come with us for many proposals in the coming days.

We cannot give you any expectations at this time Android is provided Or you can see the tech discounts starting tomorrow, November 8, 2021 on Amazon, but we firmly believe that they will be especially numerous.


Early Black Friday 2021 begins on November 8, the details

November is an important month for many reasons, but for consumers it is above all the month of Black Friday.

This is a perfect opportunity to buy what you need most, while saving as much as possible. This year, Amazon will kick off the discounts well in advance thanks to the promotions of theEarly Black Friday 2021.

When do they start? Monday 8 November 2021. They will last 10 days!

In fact, we can now confirm that a first wave of discounts will be available starting tomorrow, November 8, 2021. TheEarly Black Friday 2021 it is to be considered perhaps only as an appetizer to the real discounts of the BF, which will arrive on a date not known for now, but this does not mean that there will be no way to find some very interesting product at a competitive price.


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Halo Infinite ‘Collector’s Edition’ Quietly Revealed By Walmart + Black Friday


Black Friday (shopping)

Black Friday is a colloquial term for the Friday following Thanksgiving Day in the United States.

Many stores offer highly promoted sales on Black Friday and open very early (sometimes as early as midnight[2]), or some time on Thanksgiving Day.

Black Friday has routinely been the busiest shopping day of the year in the United States since at least 2005.

Cyber Monday

Cyber Monday is a marketing term for e-commerce transactions on the Monday after Thanksgiving in the United States.

It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Federation and Scott Silverman, and made its debut on November 28, 2005, in a press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”.

Cyber Monday takes place the Monday after Thanksgiving; the date falls between November 26 and December 2, depending on the year.


Black Friday 2021: Best deals at Walmart, Amazon, Target

Here are all the best deals on electronics, Apple products, kitchenware and other goods.

Black Friday is less than three weeks away, nd the big sales have already started at Walmart, Target, Amazon and Best Buy. Every major retailer has started publishing lists of what you can expect to see on sale once the virtual and physical doors open. In many cases the sales are labeled as Black Friday offers, so you won’t have to work too hard to find them. As the seasonal chaos grows, we’ll keep scouring the internet in search of the best Black Friday deals so you don’t have to.

Expect this page to be updated frequently, as we’ll keep adding to it as more offers appear.

Samsung Galaxy Buds Plus: $59
Save $41 vs. Amazon

These winning 2020 wireless earbuds are currently selling for $100 at Amazon, but Walmart has them for $41 less.


Great deals at Walmart Black Friday

  • HP x360 Chromebook: $179 (save $120)
  • Toshiba 1TB portable HDD: $39 (save $13)
  • Tineco cordless vacuum: $125 (save $74)
  • Anker Eufy Robovac 25C: $99 (save $50)

Best Black Friday deals at Target

Element 65-inch Frameless Roku 4K TV: $300
Save $350

At 54% off its list price, this deal is practically highway robbery. For reference, that is $150 cheaper than the framed model of the same television. With ultrahigh-definition 4K picture and built-in streaming apps, this model is one of the best TV deals I’ve seen this season.

Great deals at Target Black Friday

  • Instant Pot 6qt 9-in-1 Pressure Cooker bundle: $60 (save $70)
  • Google Nest Hub (2nd Gen) Smart Display: $50 (save $50)
  • Ninja Kitchen System with Auto IQ Boost and 7-Speed Blender: $100 (save $100)
  • Up to 60% off video games for PlayStation, Nintendo Switch and Xbox

Best Black Friday headphone deals

You can always find headphones on sale during Black Friday events, but finding the right balance between a good deal and a good set of headphones can be a challenge. Here’s what we’ve found so far.

Sony WF-1000XM4 wireless headphones: $248
Save $32 (lowest price to date)

These Sony headphones offer better noise cancellation and better overall sound quality than the AirPods Pro. And they’re currently selling for their lowest price to date.

headphone deals Black Friday

  • AirPods Pro with MagSafe charging case: $190 (save $59 versus Apple Store)
  • Bose QuietComfort Noise Cancelling Earbuds: $199 (save $80)
  • Sony WH-1000XM4: $248 (save $102)
  • Beats Powerbeats Pro: $150 (save $100 in select colors)
  • Jabra Elite 75t: $100 (save $80)

Best Black Friday TV deals

Televisions frequently fill out Black Friday sale pages, but it’s not always easy to tell which sales are actually worthwhile. Here are some deals on good TVs worth adding to your shopping cart.

Vizio 55-Inch M-Series Quantum UHD SmartCast TV: $530
Save $220

For a long time, Vizio has been a preferred brand for affordable televisions. With the M-Series boasting quantum 4K UHD and HDR10 Plus, you’d be hard-pressed to find a TV with better picture quality in this price range.


great TV deals Black Friday

  • TCL 55-inch 6-Series Roku Smart TV: $699 (save $126)
  • LG 48-Inch C1 OLED TV: $1,097 (save $200)
  • Samsung 32-Inch The Frame wall-art TV: $448 (save $152)

The best Black Friday deals 2021: today’s top offers from Walmart, Amazon

Black Friday deals are dropping earlier than ever – don’t miss today’s top offers

Black Friday deals are starting to roll in thanks to a host of early sales from retailers including Walmart, Amazon, Target, and Best Buy.

While we’re still weeks away from the official sale (November 26), retailers are pushing Black Friday deals earlier than ever, which means you shop record-low prices right now. To help you find all the top offers, we’re bringing you the best Black Friday sales and standout deals below.

Some of today’s best Black Friday deals include the best-selling AirPods Pro on sale for an all-time low price of $189.99, the top-rated Keurig K-Mini coffee maker marked down to just $49.99 and you can grab 4K TVs at Walmart starting at just $199.99. We’ve also teamed up with luxury mattress maker Saatva on an exclusive pre-Black Friday deal: you can save $250 when you spend $975 at Saatva – that’s $100 better than the company’s current offer.

So what are the best Black Friday sales so far? Amazon was the first retailer to launch its early Black Friday event, with some of the lowest-ever prices from the likes of Apple, Sony, Instant Pot, Roomba, and more. The retail giant is releasing new bargains every day, and we’re curating the hottest discounts here.

Best Buy has also started rolling out early Black Friday deals on everything from TVs to toys, and they come with a Black Friday price guarantee. Best Buy promises that if the price goes down on a ‘Black Friday Price Guarantee’ item on or before Black Friday, the retailer will refund the difference.

Walmart just launched its second official Black Friday Deals for Days sale, with incredible discounts on TVs, laptops, coffee makers, headphones, toys, and more.

The retailer will be launching more early sales this month, and we’ll be covering all the best Black Friday deals on this page.


Black Friday deals: quick links

  • Amazon: 30% off 4K TVs, AirPods, Instant Pot, and more for Black Friday
  • AirPods Pro: on sale for a record-low price of $189.99
  • Adidas: up to 50% off sportswear and shoes, plus free shipping
  • Best Buy: Black Friday prices on 4K TVs, laptops, iPads, and appliances
  • Cheap TVs: smart TVs starting at just $119.99 at Best Buy
  • Christmas: discounts on lights, trees, ornaments, and more
  • Dell: up to $700 off the XPS 13, Inspiron, and Alienware
  • DreamCloud: $200 off luxury hybrid mattresses + $399 free gifts
  • Gifts under $30: cheap gift ideas at Amazon for the whole family
  • Holiday gift guide: gift inspiration from $20 at Amazon
  • Home Depot: save over $1,000 on fridges, washers and large appliances
  • HP: laptops starting at $199.99
  • Layla: up to $900 off mattress bundles in the Black Friday event
  • Lowe’s: 50% off tools, appliances, and holiday decor
  • Microsoft: save up to $400 on the Surface Pro 7
  • Nectar: $499 off mattresses + $399 in free gifts
  • Nintendo Switch: latest stock updates on consoles and games
  • Saatva: TechRadar exclusive – save $250 on luxury mattresses
  • Samsung: Black Friday savings of up to $3,500 on 4K and 8K QLED TVs
  • Target: massive deals on TVs, toys, Dyson, Keurig, and more
  • Toys: save on the best-selling toys of 2021
  • TVs: smart Fire TVs from Amazon starting at $99.99
  • Verizon: deals on the iPhone, Pixel 6, Apple Watch, and more
  • Walmart: Black Friday deals on TVs, toys, vacuums, and more
  • Wayfair: up to 50% off Christmas trees, decor, wreaths, and stockings


Black Friday – Official Trailer

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The best Black Friday deals you can shop now

1. All-new Apple AirPods Pro: $249 $189.99 at Amazon

Save $59 – The all-new AirPods Pro are on sale for the record-low price of $189.99 with this cracking early Black Friday deal. To put that into perspective, the older 2019 AirPods Pro are also on sale for the same price, but here you get a new MagSafe Charging Case alongside the new 2021 edition of the classic AirPods. This offer has been flashing in and out of stock at Amazon recently, so we recommend grabbing it while you can.


2. Beckham Hotel Collection Bed Pillows for Sleeping: $39.99 $23.99 at Amazon

Save $16 – These top-rated pillows were a top-seller at last year’s BlackFriday deals event, and luckily for you, the queen-size pillow set is already on sale. For a limited time, Amazon has a 40% discount you can apply at checkout, which brings the gel pillows down to a record-low price of just $23.99. With over 149,000 positive reviews, who wouldn’t pass up that price?

3. Fire TV Stick 4K with Alexa Voice Remote: $49.99 $24.99 at Amazon

Save $25 – The 4K Fire TV Stick lets you stream content in 4K resolution, with HDR too. It’s currently on sale at Amazon for just $24.99 – that’s a massive 50% discount and the lowest price we’ve ever seen. And unlike some other Amazon devices, this fantastic early Black Friday deal is currently in stock and ready to ship.

4. BlissLights Sky Lite 2.0: $69.99 $41.99 at Amazon

Save $28 – This star projector was a surprise best-selling at last year’s Black Friday sale, and Amazon is giving us an early treat by offering a 40% discount on the Sky Lite 2.0. With over 47,000 positive reviews, the Sky Lite projects a field of drifting stars against a transforming nebula cloud, all for a record-low price of just $41.99.

5. Bella Pro Series 4.2-qt. Analog Air Fryer: $59.99 $29.99 at Best Buy
Save $30

If you’re looking for a cheap air fryer deal to pick up at this year’s Black Friday sale, Best Buy has the Bella Pro Series on sale for just $29.99. That’s the lowest price we’ve seen and a great-value deal for an eight-quart air fryer.

6. Sceptre 50-inch 4K Ultra HD TV: $328 $248 at Walmart

Save $80 – You can grab a 50-inch 4K TV on sale for just $248 at Walmart’s early Black Friday sale. While this cheap TV lacks smart capabilities, the 4K TV does include four HDMI ports so you can stream, browse and listen to all of your favorite multimedia. At this price, you could also pick up a cheap streaming device to add to your order.

7. LifeStraw Personal Water Filter: $29.95 $17.47 at Amazon

Save $12.48 – The LifeStraw personal water filter was all the rage at last year’s Black Friday sale, and Amazon has the life-saving device in stock and on sale right now for just $17.47. The personal water filter removes bacteria, parasites, and microplastics, making it the perfect gadget to take hiking, camping, or traveling.

8. Dell XPS 13: $949 $699 at Dell

Save $250 – The Dell XPS 13 laptop is by far one of the best laptops on the market, with a luxurious build and one of the best displays in the game. And ahead of Black Friday, you can score a nice $250 discount which brings the price down to just $699.

9. Nectar Memory Foam mattress: from $798 $499 + $399 free gifts at Nectar Sleep

Save up to $499 – Nectar’s flagship mattress is extremely comfortable and supportive, with five layers of foam that hug you while you sleep, and a new cooling cover to regulate your temperature at night. Nectar recently dropped the price of all sizes back to Black Friday levels, and with $399 of free gifts, a year-long trial, and a forever warranty, it’s superb value for money.

10. LG C1 OLED (65-inch): $2,499.99 $1,796 at Amazon

Save $703 – One of the best early Black Friday deals we’ve seen, Amazon has the brilliant LG C1 OLED TV on sale for a record-low price of $1,796. It’s one of the best TVs you can buy, thanks to the stunning OLED display, Alpha a9 Gen. 4 processor, and virtual surround sound audio. If you’re after the best price-to-performance ratio, the C1 OLED comes with our highest recommendation – especially now that it’s getting a $700 discount.



Walmart’s Black Friday sale is officially underway with its first Deals for Days drop

Retailers are already gearing up for Black Friday, and Walmart is leading the charge with its first official Black Friday Deals for Days event, which is officially underway right now. You can save big on more than 1,500 items, whether you’re shopping for yourself or getting a head start on your gifting list.

Think major discounts across categories, including tech, toys and tons of home goods. If you prefer to shop in-store, you can get going Nov. 5 at 5 a.m. local time.

But there’s more coming up too: The second Black Friday Deals for Days event starts Nov. 10 at 7 p.m. EST online and Nov. 12 at 5 a.m. local time in stores. You’ll find deals on even more items for holiday entertaining, gifting and more.

If you’re a member of Walmart+, you’ll also get early access to online Black Friday deals so you can scoop up your bargains four hours before everyone else (you can sign up for free if you’re not a member).


  • JBL Flip Essential ($59, originally $99;
  • Samsung Galaxy Buds+ in Cosmic Black ($59, originally $149.99;
  • Google Nest Wi-Fi, 2-Pack ($179, originally $269;
  • Lenovo Flex 5, 14-Inch ($399, originally $490.50;
  • Dyson V10 Allergy Cordfree Vacuum Cleaner ($379, originally $479;
  • Tineco PWRHERO 11 Cordless Vacuum ($129, originally $199;
  • Kamado Joe Joe Jr. 13.5-Inch Charcoal Grill in Blaze Red ($249, originally $499;
  • Gourmia 6-Quart Digital Air Fryer ($49, originally $69;
  • AncestryDNA Genetic Ethnicity Test ($59, originally $99;
  • HoMedics Therapist Select Plus Percussion Massage Gun ($124.88, originally $149.99;
  • Cricut Maker Value Bundle ($259, originally $493.96;
  • Farberware Professional 23-Piece Mix and Measure Baking Set ($10, originally $25;
  • Intex 18-Inch Raised Air Mattress Bed With Built-In Pump, Queen ($49.88, originally $79.88;
  • Mainstays 18-Piece Tritan Food Storage Containers, 9-Pack ($10;
  • L.O.L. Surprise! Amazing Surprise ($64, originally $129.98;
  • Lego Classic Bricks and Animals Building Set, 1,500 Pieces ($29, originally $58;
  • Jetson Knight Electric Scooter ($399.99, originally $599.99;


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The Best Amazon Kindle Black Friday Deals 2021

For Alexa’s birthday week, Amazon’s marking the occasion with discounts on select Kindles. Well-known as some of the best e-book readers on the market, Amazon Kindles feature e-ink displays that give pages the look of a real paper book and thus are easier on the eyes than a traditional tablet or smartphone display.

The Best Amazon Kindle Black Friday Deals

  • Kindle 8GB eReader With Front Light for $49.99 (List Price $89.99)
  • Kindle Kids Edition With Cover, 1-Year Amazon Kids+ for $59.99 (List Price $109.99)
  • Kindle Paperwhite 32GB eReader (10th Gen) for $84.99 (List Price $159.99)

Combined with a Kindle Unlimited subscription, which adds new content regularly, you get an ever-growing library of books at your fingertips. Get access to over 2 million books, including new releases and bestsellers, plus thousands of Audible audiobooks and digital magazines.

Currently, Amazon is making way for their new 2021 release Kindle Paperwhite by dropping the price on the previous-gen version. Now would be a great time to buy it if you want a low price.


Amazon Black Friday 2021 early sale is live; here are the best deals

Amazon’s official early Black Friday 2021 deals are finally here.

The online retail giant continues to slash prices on thousands of its most popular products and devices after launching “epic deals” last month. There are also ongoing, daily “lightning deals.”

Although Black Friday takes place the day after Thanksgiving, retailers have long used the weeks leading up to it as a way to introduce early deals. It’s one of the biggest shopping events of the year, and is a staple of the retail industry.

Several companies already have begun to market toward the holiday season shopping crowd, including Walmart, Samsung, Coach, Macy’s and Nordstrom.

Amazon’s early Black Friday deals will be ongoing until its actual Black Friday shopping event on Nov. 26.

Prime members get fast delivery and early access to deals. If you’re not already a Prime member, you can sign up for a 30-day free trial here. After the 30-day free trial ends, a membership costs $12.99 per month or $119 per year. You can cancel at any time, including before the free trial ends.

Here’s a roundup of just some of the better deals:


  • Up to 30% off Samsung Monitors
  • Apple AirPods for 28% off
  • Up to 40% off select Fitbit models
  • Sony 75″ 4K Ultra HD LED Smart Google TV for 25% off
  • 40% off Bose QuietComfort 35 II Noise Cancelling Headphones

Kitchen and home

  • Up to 40% off Le Creuset Cast Iron and Stoneware
  • 38% off Keurig K-Mini Coffee Brewers
  • iRobot Roomba 694 Robot Vacuum for 34% off
  • Up to 35% off Instant Brands Kitchen Products
    eufy by Anker, BoostIQ RoboVac for 37% off


  • Up to 20% off select GoSports products
  • Light Up Monster Truck Set for 20% off
  • Creative Kids DIY Super Sand Art for 43% off
  • Melissa & Doug Kids Turtle Ball Pit With 60 Balls for 32% off
  • Super Joy Convertible Car for Dolls for 36% off


Amazon’s 31 best early Black Friday 2021 deals

One great place to start? Amazon! They’re among the many powerhouse retailers who are already discounting thousands of items before Cyber Week.

Amazon’s early Black Friday deals range from electronics, hair tools to even large ticketed items like smart TVs — and so much more. Our list includes brands like Apple, Samsung, Tuft & Needle, NutriBullet, Sony, FitBit and more.

To shop this Early Black Friday Amazon sales guide by category
  • Amazon Black Friday Electronics Deals
  • Amazon Black Friday Small Appliance Deals
  • Amazon Black Friday Home Deals
  • Amazon Black Friday Fashion Deals
  • Amazon Black Friday Health & Beauty Deals
  • Amazon Black Friday Kids & Toy Deals


Walmart’s Black Friday deals are going fast — save big on Galaxy Buds, Xbox

The retailer’s first Deals for Days drop is officially live — and you don’t want to miss out on these discounts.

The wait is over — Walmart’s Black Friday deals are officially live! The retailer started rolling out markdowns as early as mid-October to tease the big shopping event, but now shoppers can take advantage of the major discounts that are part of Walmart’s Deals for Days event.

Given shipping delays and supply chain issues, getting a jump-start on your shopping list feels more pressing than ever, so we rounded up everything you need to know about Walmart’s Black Friday sales below.

Walmart Black Friday Deals for Days 2021

If you’re not ready to start your shopping just yet, Walmart’s Black Friday Deals for Days ad provides a sneak peek of the kind of deals you should expect to see over the next few weeks. As seen in the ad, Walmart’s Deals for Days 2021 event is operating just as it did in 2020, with sales rolling out in drops. The first Walmart Deals for Days event began on Nov. 3, at 7 p.m. EST (online), and an additional in-store deal drop rolled out on Nov. 5 at 5 a.m. The next set of deals will go live on Nov. 10 at 7 p.m. EST (online), followed by another in-store deal drop on Nov. 12 at 5 a.m.

If you don’t want to wait until 7 p.m. or 5 a.m. to shop the day of, you’ll want to sign up for Walmart+ — Walmart+ members will have access to all deals four hours earlier than the general public.

Early Black Friday deals currently available at Walmart include a classic LEGO set for $29, Samsung earbuds for less than $60 and a robot vacuum for as little as $99. We rounded up some of the best markdowns on other giftable must-haves that you can get your hands on below. From flat screen TVs to an indoor exercise bike, read on to see what you can start shopping right now.

Walmart Deals for Days 2021 sale

  • PowerXL Grind & Go Plus Coffee Maker
  • ASUS VivoBook Flip 14 Laptop
  • Samsung Galaxy Buds+
  • Chefman TurboFry Stainless Steel Air Fryer
  • nker eufy 25C Wi-Fi Robot Vacuum
  • Tineco PWRHERO 11 Cordless Vacuum
  • Night Owl 4-Camera Home Security System
  • Samsung 65-Inch Class 4K Crystal LED Smart TV



Cyber Monday 2021: when it is, and the deals we expect in this year’s sales

Everything you need to know about Cyber Monday 2021

We’re now only a few weeks away from this year’s Cyber Monday deals 2021.

In fact, you can pretty much count the days down until we hit that official start date of November 29th this year.

That’s when Cyber Monday deals ‘officially’ start this year, but let us tell you a secret. We’ll see tons of excellent sales well before that date. This year especially we’re seeing plenty of top retailers start their Holiday season deals events early on everything from cheap TVs, to mattresses, to laptops, and well, just about everything in between!

It’s well worth getting prepared to shop now and that’s exactly where we come in with our handy guide to this year’s event. We’ve got all the best early-bird Cyber Monday deals right here on this page, as well as plenty of expert tips to make sure your money is well spent this November.

Why are Cyber Monday deals landing early this year? Well, it’s mostly due to worries over delivery times and shortages on certain hot-ticket items. Retailers are looking to get those sales out early in a bid to offset high demand, both over Cyber Monday and the prior Black Friday 2021.

The biggest sale of the year? It’s likely

In terms of sheer consumer spend, the Cyber Monday sales event actually exceeds the more well-known Black Friday sales. According to Adobe’s yearly shopping insights report (also reported by Statista), retailers reported a whopping $10.8 billion in overall revenue on Cyber Monday versus Black Friday’s $9.0 billion.

best early Cyber Monday deals

  • 1. LG C1 OLED (65-inch): $2,499.99 $1,796 at Amazon
  • 2. Aple iPad Pro 11-inch 2021 (128GB): $799 $699.99 at Amazon
  • 3. Nectar Memory Foam mattress: $1,298 $799 + $399 free gifts at Nectar Sleep
  • 4. Amazon Kindle: $89.99 $49.99 at Amazon
  • 5. Sony WH-1000XM4 Noise Cancelling Headphones: $349.99 $248 at Amazon
  • 6. All-New Toshiba 65-inch 4K UHD Smart Fire TV: $719.99 $509.99 at Amazon
  • 7. Instant Pot Pro 8-quart: $149.95 $119.99 at Amazon
  • 8. Dell XPS 13: $949.99 $685.99 at Dell
  • 9. Google Pixel 6: BOGO, or save up to $700 with a trade-in at Verizon
  • 10. Bella Pro Series 4.2-qt. Analog Air Fryer: $59.99 $29.99 at Best Buy

Cyber Monday: Why you shouldn’t wait until Nov. 29 to shop

Early Black Friday deals are already in rotation, but should you hold out until Cyber Monday for additional discounts? We’ll explain.

Thanksgiving is just a few weeks away, which means the countdown to Black Friday and Cyber Monday (two of the biggest shopping days of the year) has started. With that in mind, you’re likely wondering which of the two huge shopping days will have the best deals this year.

Early Black Friday sales have already kicked off ahead of Nov. 26. For instance, Walmart dropped its Black Friday Deals For Days on Nov. 3 after leaking the deals in October. Target’s holiday sales began on Oct. 31, and the giant retail company will continue adding new deals every Sunday.

Best Buy, Amazon, Macy’s and other retailers all have early sales in the wings, too.

But will better deals be available on the “real” Black Friday, Nov. 26? Possibly. Will even better prices on that TV you’re eyeing be available three days later, on Cyber Monday, Nov. 29? Probably not. Yes, that may sound a bit confusing, but here’s how you should best time your shopping in 2021 — and why this year is delivering a different holiday shopping experience than we’ve seen in the past.

Why Cyber Monday isn’t worth waiting for this year

Sales are usually just the exact same Black Friday deals with a different name.

One reason you shouldn’t wait is that many of the prices don’t change over the Thanksgiving weekend (if the products stay in stock — see below). So stores might change the terminology in their advertising, but — in most cases — you’re still getting that Amazon Fire Stick for $25 (or whatever the price may be) whether you buy it Friday, Saturday, Sunday or Monday.