Lego is so clearly the company that owns that plastic brick design that we look at competing plastic brick systems like Mega-Bloks KRE-O as inferior rip offs. But here’s the thing: Lego’s a rip-off. The Lego Group began in 1916, creating wooden toys out of a carpentry shop in Denmark
What is LEGO short for?
The word LEGO is from the Danish phrase leg godt (“play well”).