Copenhagen, Denmark, April 1, 2015 – In an effort to expand their range of merchandising around the world, The Walt Disney Company has acquired the toy giant LEGO after a $4.01 billion transaction took place between Disney and The LEGO Group.
Why is LEGO so valuable?
Research costs money, and LEGO is constantly developing new products. LEGO releases over 850 sets per year on average. According to the company’s Annual Report 2020, new products are 55% of the portfolio each year.