New social media sites, like TikTok and Vero, are springing up and attracting millions of users like never before. While on one hand this explosion of social media platforms presents brands with unprecedented opportunities to reach growing audiences on emerging platforms, there’s also an increasing challenge around how to best allocate time, resources, and attention among the sea of options now at the disposal of marketers around the world. So join us to learn more about The Newest Social Media Sites!
The Newest Social Media Sites
Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around.
This will allow you to maximize your brand reach on social media, increase Social Media Engagement, and achieve your social media goals.
So, should you go all in on Instagram? Maybe place half of your social media budget into Facebook and split the rest between YouTube and LinkedIn? What about Pinterest? or should you consider a completely new site? These are the kinds of questions plaguing small businesses and marketing teams alike.
If you want to be ahead of the curve, keep your eye on the following social media platforms to watch.
Facts about Social Media
Before hitting the list of the top social media apps, here is some interesting data for you to know the global reach of the internet and social media platforms in 2021.
- 5.112 billion mobile phone users worldwide, up 2% year-on-year.
- 4.388 billion internet users worldwide, up 9.1% year-on-year.
- 3.484 billion social media users worldwide, up 9% year-on-year.
Astonishingly, out of the total world population of 7.715 billion, more than half of the people use some or any other social media platform.
Social media platforms are the best way to promote and market your business.
Different Sites and platforms to Consider for Your Brand
Trending best social apps like Instagram and Snapchat have undoubtedly gained immense popularity and are dominating the social media via mobile devices. And this is something that even social media websites haven’t been able to deliver.
Though Instagram is also one of Facebook’s own best social networking apps, yet the competition is more aggressive among the apps which are owned by different companies.
1. Newest Social Media Sites: “Reddit”
Reddit heralds itself as “the front page of the internet.”
According to Alexa rankings, Reddit is one of the top 20 most-visited sites.
Reddit has a unique blend of content and community, with more than 150,000 communities dedicated to every topic imaginable.
With so many niches, there’s a place for every brand and business – it’s a matter of finding the niches where your potential customers are active and diving in.
2. Consider “Pinterest” for your brands
Some of the most popular content on Pinterest includes fashion, food, décor, wedding, workout and DIY-related pins.
In addition, anything with rich visual can thrive on Pinterest.
Notably, 81% of Pinterest users are female – if you have a predominantly female audience, that’s a compelling reason to invest time in social media marketing on Pinterest.
That’s not to say that men aren’t on Pinterest. In fact, 40% of new Pinterest signups are male.
3. “Meet Up” for your brand
Meetup is the third best social app on our list that will make it big in 2021. The app aims to bring together people across cities. The app works on a simple idea, “when we get together and do the things that matter to us, we’re at our best.”
To use this app, the user needs to shell out some amount. Meetup’s subscription plans range from a month to six months. For one month, it cost $9.99 and for six months, it’s $29.99.
Notable Features of Meet Up:
- Option to explore groups and events by category
- Save events you’re interested in and revisit them later
- Discussions and messaging within the app
- Easy switch between locations
- Option to personalize and schedule events
4. “TikTok” is a new but popular platform!
This new kid on the block is less than two years old, but received over 1 billion downloads of their video-based app during their first year of operation. Today, TikTok reportedly sees over 800 million monthly users, which instantly places it amongst the top social media platforms in the world in terms of sheer user figures.
Who’s on TikTok (and Why): Around 50% of TikTok followers is under the age of 35 in the U.S., with the majority of that audience concentrated amongst those between the ages of 16 to 24.
The Content that Works Best on TikTok: Entertaining, interesting, comedic and sometimes nonsensical short-form video content, usually set to the tune of popular songs. Think fun, catchy music-video style content.
You Should Prioritize TikTok if: You want to reach (and entertain) a young audience with fun video-based content that doesn’t often have a direct connection to your products or services. Being overly self-promotional on this platform won’t build you a loyal following, so be prepared to take the approach of entertaining first.
5. Newest Social Media Sites: “Vero”
Vero is an Instagram alternative that boasts about having no ads, no data mining and no algorithms. Users on Vero can share content such as photos, music, TV shows, movies, books, links and more. Plus, users can decide who can see each post by choosing between four categories: close friends, friends, acquaintances or followers.
Although there’s no ads on Vero, brands can still work with influencers on the platform and pay to add a “Buy Now” button to their posts.
Why You Should Consider Using It: Without ads and algorithms, Vero is touted as the more “authentic” social media platform. It’s perfect for companies that want to build a stronger, more meaningful relationship with their audience. Plus, because users can share such a wide range of content, it’s great for learning more about your target audience.
6. “WeChat” and social media
WeChat grew from a messaging app, just like WhatsApp and Messenger, into an all-in-one platform. Besides messaging and calling, users can now use WeChat to shop online and make payment offline, transfer money, make reservations, book taxis, and more.
WeChat is most popular in China and some parts of Asia. If you are doing business in those areas (where social media platforms like Facebook are banned), WeChat could be a good alternative.
7. “Tapebook” in the list of newest sites
Tapebook is a new social network that cracked our top list of social media apps to join in 2021. It’s a place where you can record and only engage through short audio & video “tapes”. It’s kind of like social podcasting with a video twist.
You can record conversations with friends just by calling them or start a vlog/audio-log by recording solo. People have been sharing their talents, travel stories, podcasts, live music, cover songs, and also teaching skills. Tapes are published to the TapeFeed for the community to engage with. They have a slick user interface and unique design.
While their current feed of audio/video content is public, our insiders have learned that private features are also coming soon to Tapebook. They have no ads with strong views on refreshing user privacy. Based on their blog, Tapebook is also working on creator monetization and this could help them attract more influencers from YouTube and Instagram.
8. Social media newest sites: “QQ”
QQ is an instant messaging platform that is extremely popular among young Chinese. (It is used in 80 countries and also available in many other languages.) Besides its instant messaging features, it also enables users to decorate their avatars, watch movies, play online games, shop online, blog, and make payment.
I have to admit I don’t know much about QQ but Carrie Law from ClickZ has written a helpful brief introduction to QQ for marketers. It seems that while QQ, a desktop-native platform, used to be the top social media platform in China, WeChat, a messaging app from the same parent company, has taken over its place.
9. “Tumblr” for your brand
Tumblr is one of the best social networking apps, websites, and a micro-blog, that has been exceptionally popular. The young generation widely uses it for showcasing attractive features like customized blog share platforms and versatile blog content.
It has been a favorite among the best social media apps, for providing a blog writing and discussion platform. People share a huge number of blogs on Tumblr from technology, to education, to art to fashion, to wildlife, and many others.
Notable Features of Tumblr:
- More than 250 beautiful text blocks;
- Post text, photos, videos, audio, live videos, GIFs, to reach your audience;
- Create your GIFs with text and stickers;
- Social media integration;
- Viral tags to make your post stand out.
10. “Steemit”, Newest Sites for your brand
Steemit is a blockchain-based blogging and social media site that rewards users with the cryptocurrency STEEM for creating and curating content. So, when a user creates content that gets upvoted, they’re paid, and when users upvote the content of others, they get paid too. Then, users can take their digital STEEM tokens and exchange them for real money.
You may think this Reddit alternative is all about cryptocurrency and technology topics, but it’s not. Users can create content on a wide range of subjects, such as travel, photography, music and sports.
Why You Should Consider Using It: While Steemit has a relatively small user-base so far, smart marketers can use the platform as an additional channel to share their content and grow their audience. They can earn money at the same time.