How much will LG C1 cost?

Both the 65-inch and 77-inch models of LG’s C1 OLED are on sale for their lowest prices ever at Amazon, for instance, with the 65-inch panel going for $1,596.99 instead of $2,499.99.

Is LG C1 brighter than CX?

The C1 is marginally brighter than the CX. Unsurprisingly, both LG OLEDs produce rich, accurate colors regardless of content; they each saturate 100% of the SDR color gamut (Rec. 709) and approximately 97% of the HDR color gamut (DCI-P3).