Blind Box Bliss: Labubu Takes Over TikTok!

Labubu: Gen Z’s New Fave (and Why Your Feed’s Obsessed!)

Gen Z’s Latest Obsession: Unpacking the Viral Phenomenon of Labubu

Hey Gen Z! If your TikTok feed, YouTube Shorts, or Instagram Reels have been flooded with quirky, mischievous-looking figures, you’re not alone. There’s a new character in town, and it’s taking social media by storm: Labubu. This adorable yet devilish-looking creature is the latest must-have collectible, and everyone from influencers to your besties is trying to get their hands on a Labubu doll.

What Exactly Is Labubu?

Originating from the creative mind of Hong Kong artist Kasing Lung and brought to life by the powerhouse collectible brand Pop Mart Labubu (or simply Popmart Labubu), these whimsical characters are part of a larger universe of mischievous elf-like beings.

Each Labubu figure boasts an iconic look: big, expressive eyes, a wide, toothy grin, and often, little horns or ears. They’re designed to be both playful and a little bit naughty, perfectly capturing the edgy yet cute aesthetic that resonates with Gen Z.

The charm of Labubu lies in its unique blend of sweet and slightly spooky, making Labubus instantly recognizable and highly covetable.

Why Are Labubus So Popular? The “Secret” Behind the Hype

You might be asking, why are Labubus popular? Or even, why are Labubus so popular? A huge part of their appeal comes from the “blind box” craze. When you buy a Labubu box, you never know which specific design you’re going to get. It’s like a mini lottery every time, creating an exciting unboxing experience that’s tailor-made for viral content. The thrill of finding a rare or “secret” Labubu secret variant fuels endless content creation on social media, with millions watching unboxing videos daily.

Beyond the mystery, the sheer variety is a major draw. From the chunky big Labubu figures to the miniature Labubu keychain, there’s a size and style for every collector. And yes, people are even customizing their figures with Labubu clothes to match their own unique aesthetic!

Also read: What’s the Sing To Me Trend About?

Feeling the “Big Energy”: The Series Everyone’s Talking About

One of the most talked-about collections is the Labubu Big Energy series. These figures often depict Labubu in dynamic, action-packed poses, radiating an undeniable vibe. Whether it’s the classic Labubu Energy design or the highly sought-after Labubu Big Into Energy version (especially the elusive secret big into energy Labubu), these figures embody a sense of playful power. You’ve probably seen them popping up as Labubu live wallpaper or in memes, becoming symbols of vibrant, chaotic good energy. And for those deep in the fandom, the bie Labubu (referring to “Big Into Energy”) is a true trophy.

Other popular series like Labubu Energy series, Serenity Labubu, Hope Labubu, and Happiness Labubu also add to the diverse world, giving collectors even more reasons to dive in.

Hunting Down Your Own Labubu: Where to Find Them (and What to Watch Out For)

Ready to join the cult of Labubu? If you’re wondering “Labubu near me?” or “where to buy Labubu?”, your best bet is authorized Pop Mart retailers, specialty toy stores, or online marketplaces. However, given their popularity, be prepared for them to sell out quickly!

A word to the wise: always be on the lookout for a fake Labubu. The surge in popularity has unfortunately led to counterfeits. Always buy from reputable sources to ensure you’re getting an authentic Pop Mart Labubu and not a knock-off. Check for quality, official branding, and seller reviews.

Beyond the Figurine: The Labubu Lifestyle

The Labubu phenomenon isn’t just about collecting; it’s about a lifestyle. Fans share their collections, create art, and even debate theories about what are Labubus based on (hint: they’re original characters from Kasing Lung’s “The Monsters” series). You might even spot unofficial fan art like JJK Labubu or Naruto Labubu, showing how deeply these characters have resonated with other fandoms. The Labubu macaron figures offer a sweet twist, while the iconic have a seat Labubu pose has become a meme in itself.

Whether you’re new to the world of La Bubu or a seasoned collector of Labubu 3.0 (referring to newer versions), there’s no denying that this quirky, energetic character has captured the hearts of Gen Z. So go ahead, unbox some joy, and feel that Labubu energy!

What’s your favorite Labubu figure? Share your thoughts and your collection with us on social media using #LabubuVibes!

The Labubu Phenomenon: A Viral Infographic

The Labubu Craze

Unpacking Gen Z’s Viral Collectible Obsession

Social Media Mentions

1M+

In the last 30 days alone

What is Labubu?

Created by artist Kasing Lung and popularized by Pop Mart, Labubu are mischievous elf-like creatures that have captured Gen Z’s imagination. Their signature toothy grin and edgy-cute aesthetic make them a viral sensation on TikTok, Instagram, and YouTube.

The Anatomy of a Craze: Why Labubu is So Popular

The hype is a perfect storm of clever marketing, collector psychology, and social media trends. The “blind box” model creates a thrilling unboxing experience perfect for viral content.

The Viral Loop

This cycle fuels the hype, turning each purchase into a potential viral moment.

1. Buy a Blind Box

The mystery begins

2. Unbox & Reveal

The thrill of the surprise

3. Share on Socials

Creating viral content

“Big Energy”: Comparing The Hottest Series

While many series exist, some generate significantly more buzz. The “Big Energy” line is a fan favorite, embodying the playful power that defines Labubu.