Heidi Klum and her daughter Leni posed in sexy lingerie as a part of a campaign for Intimissimi this week.

Heidi Klum and Daughter Leni Klum

Heidi Klum and daughter Leni, 18, criticized for lingerie shoot: ‘Very disturbing’

Heidi Klum’s lingerie photo shoot with her 18-year-old daughter Leni is getting mixed reactions.

Klum and her daughter Leni posed for Italian lingerie brand Intimissimi

Klum and Leni appeared in Italian brand Intimissimi’s most recent ad campaign. The two modeled black and white lingerie together in the photos — each wearing a bra, underwear and a pair of heels.

“Like mother and daughter,” Intimissimi captioned a photo of the two. “Every woman has a special place in her heart for her favorite lingerie.”

However, not everyone was loving it. “The photo is weird and the caption makes it weirder lol,” one user commented on the post.

Ulrika Jonsson said Heidi Klum and daughter’s underwear snaps made her feel ‘uneasy’

Ulrika Jonsson, 55, has slammed Heidi Klum’s decision to pose with her 18-year-old daughter Leni for an underwear campaign. The 49-year-old embraced the cameras with her eldest child as they put their sensational physiques centre-stage in various lingerie items.

As part of the campaign, the mother and daughter were also seen dancing around together in a video.

In view of her 9.9. million Instagram followers, Heidi wrote: “Together with @intimissimiofficial we celebrate women; the love and support between a mother and her daughter; and how confident, beautiful and happy lingerie can make you feel.

“Check out our favorite styles online and in all Intimissimi stores and explore ‘the art of Italian lingerie’.”

In her latest column, Ulrika said such a photoshoot had “now become a disconcerting thing”.

Heidi previously teased that she and Leni were working on a project with Intimissimi, posting a photo earlier this month of the two sitting together in robes. She used the adorable hashtags “#UnconditionalLove” and “#SpecialMoment,” proving how close the two are.


Heidi Klum

Heidi Klum is a German-American model, television host, producer, and businesswoman. She appeared on the cover of the Sports Illustrated Swimsuit Issue in 1998 and was the first German model to become a Victoria’s Secret Angel.

Leni Olumi Klum

Leni Olumi Klum is the daughter of the German supermodel Heidi Klum. Just like her mom, Heidi, Leni is also a model by profession. She first garnered the attention of the viewers when she appeared on the cover of the January 2021 cover of Vogue Germany.


Intimissimi is an Italian clothing label founded in 1996, which specializes in bras, briefs, lingerie, vests, and pyjamas for women and men. Intimissimi clothing was sold through Victoria’s Secret’s in a third-party partnership arrangement.


Is intimissimi a luxury?

Italian Luxury Brand Intimissimi Opens Flagship in Manhattan – WWD.

Is intimissimi made in Italy?

Founded in 1966, Intimissimi is known for its “made in Italy” lingerie.