Should my brand post about Juneteenth?

Brands can educate their community on Juneteenth by posting educational tweets, stories, reels, or an Instagram carousel post in which your brand shares more information about the holiday and its importance. Brands should not be using Juneteenth as a way to increase sales.

Do companies have to honor Juneteenth?

NEW YORK — As the U.S. officially made Juneteenth a federal holiday, many major corporations are also giving their employees paid time off to celebrate and commemorate. Most federal workers will observe the holiday Friday, but companies are not required to give their employees paid time off.