Brands can educate their community on Juneteenth by posting educational tweets, stories, reels, or an Instagram carousel post in which your brand shares more information about the holiday and its importance. Brands should not be using Juneteenth as a way to increase sales.
Do companies have to honor Juneteenth?
NEW YORK — As the U.S. officially made Juneteenth a federal holiday, many major corporations are also giving their employees paid time off to celebrate and commemorate. Most federal workers will observe the holiday Friday, but companies are not required to give their employees paid time off.
Leo Falsafi is a digital marketing veteran and senior journalist at Virlan.co, where he covers the intersection of digital marketing, gaming, and breaking US trending news. With nearly two decades of hands-on experience in SEO and digital strategy, Leo has consulted for and scaled hundreds of companies. His deep industry roots allow him to deliver sharp, fact-checked insights and analysis on the trends shaping today's digital landscape.