Trump Media’s Bitcoin Holdings Shrink as Crypto Losses Hit $361 Million
Trump Media reports $361M crypto loss as bitcoin holdings shrink in latest SEC filing. Trump Media and Technology Group’s (DJT) bitcoin holdings shrank during the second quarter of the year as falling crypto prices saddled the Truth Social parent with $360.6 million in losses in the first half of the year. Trump Media & Technology Group disclosed a $361 million loss linked to a decline in its bitcoin holdings in its recent quarterly SEC filing.
SEC Filing Data: Bitcoin and Cronos Decline
The company held 9,477.16 bitcoin with a fair value of $557.1 million as of June 30, according to its quarterly filing Monday. That’s down from 9,542.16 BTC at the end of March, translating to a 65 BTC decline in holdings through the quarter.
Trump Media’s Crypto.com-linked cronos holdings remained unchanged at roughly 756.1 million tokens, but their fair value fell to $40.6 million from $68 million at the end of 2025. Trump Media reports Q2 EPS (86c) vs (8c) last year. Reports Q2 revenue $1.67B vs $883M last year.
Shift in Crypto Strategy and Terminated Partnerships
This reduction in bitcoin assets signals a shift in the company’s crypto strategy. Trump Media is terminating previously announced partnerships with crypto platforms including Crypto.com. This includes scrapping plans for a multibillion-dollar CRO treasury and prediction market features.
It represents a shift from earlier expansion efforts in the crypto space by the company. Over the past few months, we’ve sharpened our strategic direction and brought real discipline to how we allocate….
Market Conditions and Heightened Scrutiny
The moves occur against a backdrop of the TRUMP token’s prolonged decline, market-wide conditions, and heightened scrutiny of political figures’ involvement in digital assets.
What Crypto Does Trump Own?
- The Complete TMTG Coin Portfolio
- Bitcoin, ETFs, and the $TRUMP Token
Truth Social Funds, an affiliate of Trump Media, has submitted a registration statement to the US Securities and Exchange Commission (SEC) seeking approval to launch two new cryptocurrency exchange-traded funds (ETFs). The filings outline plans for Crypto.com’s native token, Cronos (CRO), the Cronos Yield Maximizer ETF, and the Bitcoin (BTC) and Ethereum (ETH) ETFs.
Trump Media & Technology Group announced on Friday that it closed a $105 million agreement with Crypto.com to acquire 684.4 million Cronos (CRO) tokens. The purchase, priced at roughly $0.153 per token, represents about 2% of CRO’s circulating supply and was settled through a 50-50 mix of cash and Trump Media stock.
In its latest filing with the US Securities and Exchange Commission (SEC) on Monday, Trump Media & Technology Group (TMTG) attributed most of the shortfall to $190.4m in unrealised losses on digital assets, digital assets pledged and equity securities.
The Proposed Crypto Strategic Reserve
Bitcoin, Ethereum, XRP, Solana, and Cardano will be included in a Crypto Strategic Reserve, Trump said on his Truth Social platform on Sunday. Differing from prior calls for a national bitcoin stockpile, the strategic reserve will have bitcoin, ether, Ripple’s XRP, Solana’s SOL and Cardano’s ADA.
$TRUMP Token SEC Disclosures and Volatility
Relative to other digital assets such as bitcoin, Ethereum and SOL, $TRUMP has no identified blockchain-based utility beyond its branding and association with President Donald J. Trump, and its market value is primarily driven by political affiliation, cultural relevance and online community sentiment. As of January 18, 2025, one day after launch, the market capitalization of $TRUMP was reported to have exceeded $27 billion, although this valuation was reached during a period of heightened publicity and trading activity and may not be sustainable.
Leo Falsafi is a digital marketing veteran and senior journalist at Virlan.co, where he covers the intersection of digital marketing, gaming, and breaking US trending news. With nearly two decades of hands-on experience in SEO and digital strategy, Leo has consulted for and scaled hundreds of companies. His deep industry roots allow him to deliver sharp, fact-checked insights and analysis on the trends shaping today's digital landscape.