Online casinos will be one of the top drivers for a US gaming industry that’s predicted to grow from $75.7 billion in 2024 to $126.2 billion in 2033, according to a study from Renub Research.
“The main drivers of this growth are the growing legalization, improved online gambling websites, and the growing desire for leisure and entertainment activities among customers across the nation,” the report said.
Mobile devices provide backdrop for iGaming popularity across all generations
iGaming’s strength is that, like sports betting, it has tremendous appeal for those who prefer to make bets on a mobile device. It’s that device-based availability that has made online casinos such a powerful driver of the US gaming market.
“Online casino gaming is on fire, fueled by smartphone penetration, e‐payment methods, and convenience,” Renub wrote.
Mobile platforms not only give players freedom to play anywhere they want in a legal jurisdiction, but also make casinos more appealing to younger generations that land-based casinos have struggled to attract.
“This cutting-edge integration not only improves accessibility for players by allowing them to play gaming experience[s] outside the boundaries of traditional on‐site establishments, but also appeals to younger generations who are attracted by the convenience and interactive aspect of digital platforms,” the report said.
Though growth is ahead, operators face critical challenges
Though the US gaming market is expected to grow considerably over the next nine years, there are several challenges the industry faces.
Inconsistent regulations from state to state
One of those challenges, Renub pointed out, has been a thorn in the side of gaming since the Supreme Court of the United States repealed the Professional and Amateur Sports Protection Act in 2018: regulation.
States have adopted or avoided gaming expansion since then, with leaders like New Jersey and Pennsylvania legalizing sports betting and online casinos. Other states, such as Montana, have outlawed all forms of online gaming.
This will be one of the biggest hurdles that the gaming industry will have to clear to continue growth, Renub said.
“The laws of each jurisdiction create its own policy, tax regime, and operating limits, resulting in a complex scenario for countrywide casino operations,” the study said.
This fragmentation not only creates difficulties for easy entry into the market but also results in huge compliance costs for operators, as they have to battle through the complexity of complying with incompatible legal frameworks and regulations. (Gaming Today)
Also read: Google Gambling SEO 2025: YMYL/E-E-A-T, Indexing & Compliance for US/UK iGaming
Casino Digital Marketing Done Right: Case Studies, Trends, and Strategies for Success
Online casinos have seen exponential growth over the past decade, spurred by the increasing acceptance of digital entertainment, improved internet speeds, and the widespread use of smartphones. The shift to digital has created a new set of challenges for casino brands that once relied on physical advertising methods—like TV commercials, billboards, and print ads. These traditional tactics are no longer enough to meet the needs of a rapidly growing, digitally savvy audience.
Casinos now must leverage online channels and tools to engage with potential customers who may be sitting across the globe. By using data analytics, SEO optimization, social media, content marketing, affiliate programs, and influencer partnerships, casinos can target the right audience and create highly personalized and compelling campaigns that drive conversions. (everything-pr.com)
2. Targeting the Right Audience with Precision
Understanding and defining the right audience is at the heart of any successful digital marketing strategy, and the online casino industry is no exception. Successful campaigns utilize customer segmentation to ensure that the right content, messages, and incentives reach the most relevant audiences.
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The Digital Revolution: How Leading Casino Companies Are Shaping the Future of Online Gambling Marketing
The gambling industry is undergoing a seismic shift. While brick-and-mortar casinos have long been iconic centers of entertainment, today’s most successful players in the market are increasingly looking to the digital world to capture new audiences, drive revenue, and stay competitive. In particular, companies like Caesars Entertainment, MGM Resorts, and DraftKings are leading the charge in transforming how casinos market their products to players, especially through online platforms and mobile apps. (5wpr.net)
Building a Casino Brand for the US Market
“FanDuel Casino’s rapid ascent to become the #1 iGaming brand in the US was built on a fundamental shift in approach.”
Asaf Noifeld, Managing Director, Andrew Gradwel l, Senior VP of Product, Daniele Phillips, VP of Marketing, and James Davison, Commercial VP, explain how they reinvented the casino arm of FanDuel, Flutter’s market-leading US operator, to create a distinctive standalone brand.
What did FanDuel Casino look like at the beginning?
Gradwell: “When I joined in early 2022, the product was very immature, and our strategy was still in its infancy. The goal was to close the gap with competitors by developing and evolving a product designed specifically for the US market.”
Was there anything different about US casino players?
Gradwell: “The US has a deep culture of visiting land-based casinos – around 40-50% of Americans visit a casino each year, compared to roughly 2% in the UK. That shapes their expectations. They’re looking for games they know from the casino floor, like Huff and Puff, rather than the online-first titles popular in Europe.” (flutter.com)
FAQ
What is digital marketing in the context of casinos and online gambling?
Digital marketing for casinos refers to online strategies like SEO, content marketing, social media outreach, affiliate collaborations and mobile-based campaigns aimed at acquiring and retaining players for online casino and gambling platforms.
Why is SEO important for online gambling operators in the US?
SEO helps gambling operators build organic visibility when players search for casinos or gambling experiences. Since the US market is regulated and competitive, optimizing for high intent keywords and providing valuable content is key.
How do Answer Engines and Generative Engines play a role in casino marketing?
Answer engines (like featured snippets) and generative AI engines (that may summarise or generate content) demand that operators produce clear, authoritative, structured content around gambling topics. This includes FAQs, guides, responsible gaming info and state-by-state regulatory details, so search/answer engines surface their content.
What are the regulatory considerations for digital marketing in the US gambling industry?
US digital marketing for gambling must navigate inconsistent state regulations, adhere to advertising restrictions, ensure responsible gaming messaging, avoid targeting minors, and stay compliant with affiliate and influencer guidelines.
How can an online casino improve retention through digital marketing?
Through personalized communications (email, SMS), mobile-friendly user experience, engaging content (tips, game guides), VIP/loyalty programmes, segmentation of player types, and data-driven offers that match player behaviour.
Should casino operators collaborate with influencers or affiliates?
Yes—affiliate programmes and influencers can be powerful for driving traffic in this vertical. But operators must ensure compliance (review attributions, ensure responsible marketing, transparent terms) and choose partners aligned with brand values.
What future trends should US online casino marketers watch?
Trends include mobile-first experiences, AI-driven personalisation, VR/AR casino integrations, blockchain-based gaming loyalty, interactive content, and evolving regulatory frameworks that impact how brands can advertise and engage players.
Also read: Google to expand ads in AI Overviews to more markets