There are two main types of SEO specialists:
- In-house SEO specialists: These specialists work directly for a company and are responsible for managing the company’s overall SEO strategy.
- Freelance SEO specialists: These specialists work for themselves and offer their services to a variety of clients.
The type of SEO specialist you choose will depend on your specific needs and budget. If you have a large budget and need a full-time SEO specialist, then an in-house SEO specialist may be a good option for you. If you have a smaller budget or you only need SEO services on an occasional basis, then a freelance SEO specialist may be a better option.