KingCasinoBonus CEO Ionut Catalin Marin on the Challenge of Maintaining Objectivity as an iGaming Analyst

The role of iGaming analysts has grown in profile and importance in recent years, as the online casino market has grown and many newcomers have started looking for advice and information that lets them start gambling in the best possible way. This leads to the risk of a potential conflict of interest, which has led to some interesting comments on the issue by a leading CEO.   

The Importance of Brand Values

Ionut Catalin Marin founded KingCasinoBonus in 2016 and is the company’s current CEO. He confirms on their site that iGaming analysts’ work is based on values such as independence, integrity, and safety. In terms of the crucial integrity aspect, he confirms that they are committed to making their reviews honest and impartial, not being swayed by any external interest. To do this, the reviewers use tried and trusted methodologies that have been created to remove any possible bias.

The right brand values also include safety, which can be verified by gambling analysts by looking at areas such as licensing and the presence of responsible gambling information on casino sites. In terms of the independence of an analyst, they use a type of business model that sees them receive commission from operators. However, this kind of reputable casino analyst ensures that they never allow partners to influence their reviews.     

Balancing Business Needs with Player Protection and Good Advice 

Like any other business, iGaming analysts need to make money to progress. This is where the need to balance their priorities arises, since they also need to protect players and give them good advice. If they were to simply recommend the casino offering the most commission, they would be failing their readers by making them a lower priority. 

This look by Zendesk at different ways to put the customer first in a business setting covers points like understanding their point of view and fostering consistency through staff training. The same points apply in virtually any industry, even when the exact details vary from one to another. People instinctively realize when any business is putting profits ahead of their best interests and will look elsewhere.  

A Sustainable Approach

Perhaps the most useful takeaway from this is that remaining objective is crucial for casino analysts who want a sustainable approach. Those sites that fail to show the attributes we’ve been looking at are unlikely to prosper in the long term.        

If we consider the benefits of good customer service suggested here by Mailchimp, we can see that boosting customer loyalty and creating a strong reputation are among the top points. Maintaining objectivity as an iGaming analyst can be classed similarly, as it’s just as essential as any other type of service and helps ensure that people feel comfortable about coming back for more advice in the future.

As online gambling continues to reach new audiences across the planet, it seems likely that more casino analysts will spring up, looking to provide the information that they’re looking for. Those who opt for the sensible approach of remaining objective can hope to grow and achieve greater profits while helping their customers make good choices.