A Strategic Partnership: NFL and Google
The National Football League today announced a multi-year agreement with Google granting YouTube TV and YouTube Primetime Channels the right to exclusively distribute NFL Sunday Ticket to consumers in the United States starting with the 2023 NFL season.
This strategic partnership will provide fans greater access to NFL Sunday Ticket while tapping into the best of YouTube’s technology and product innovation.
We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL, NFL Commissioner Roger Goodell said.
YouTube has long been a home for football fans, whether they’re streaming live games, keeping up with their home team, or watching the best plays in highlights, said Susan Wojcicki, CEO of YouTube.
What is NFL Sunday Ticket?
NFL Sunday Ticket is a premium out-of-market sports package that broadcasts all out-of-market regular season Sunday National Football League games not available on your local broadcast in your area (NBC, CBS or FOX affiliate).
For example, if you’re a Dallas Cowboys fan but live in Miami, you’d be able to watch all of the Sunday Cowboys games that aren’t shown on NBC, CBS or FOX in your local market.
Consisting of all out-of-market Sunday regular-season NFL games (based on viewer’s location) broadcast on FOX and CBS, NFL Sunday Ticket allows fans in the United States the ability to follow all their favorite teams and players no matter where they live.
How to Get NFL Sunday Ticket on YouTube TV
YouTube and YouTube TV is now the only way you can get NFL Sunday Ticket.
To get NFL Sunday Ticket in the comfort of your own home, you have two options: 1. You can watch it on YouTube TV (on the YouTube TV app or at tv.youtube.com) by adding it to your Base Plan package. 2. If you are not looking for a new live TV service, you can get NFL Sunday Ticket on its own and watch in the YouTube app on your mobile phone, smart TV, or desktop at youtube.com.
When you buy NFL Sunday Ticket as an add-on to a YouTube TV Base Plan, you get the most NFL action. To get NFL Sunday Ticket through YouTube TV, you’ll need to be a monthly subscriber of the YouTube TV Base Plan.
The YouTube TV Base Plan includes live NFL games such as locally broadcast Sunday afternoon regular season games on CBS or Fox, Nationally televised games like Sunday Night Football on NBC, Preseason games, and Playoff games. And, when you buy the NFL Sunday Ticket add-on, you’ll get every game, every Sunday including out-of-market NFL regular season Sunday afternoon games
Features, Pricing, and Viewing Options
Game day just got a major upgrade. Can’t decide which game to watch? Watch up to four live games on one screen in multiview.
With over 5 million subscribers and trialers, YouTube TV offers features such as unlimited cloud DVR storage space, the ability to view key sports plays, hide spoilers, and check out real-time stats.
Students get special student pricing for NFL Sunday Ticket. Keep your current live TV service. Student eligibility verification required.
NFL Sunday Ticket with NFL RedZone included is an option at checkout to both YouTube TV and YouTube users. NFL RedZone brings you every touchdown, from every game, every Sunday afternoon during the regular season, with 7 hours of live football coverage, featuring up to 8 games at once.
Leo Falsafi is a digital marketing veteran and senior journalist at Virlan.co, where he covers the intersection of digital marketing, gaming, and breaking US trending news. With nearly two decades of hands-on experience in SEO and digital strategy, Leo has consulted for and scaled hundreds of companies. His deep industry roots allow him to deliver sharp, fact-checked insights and analysis on the trends shaping today’s digital landscape.
