Artificial intelligence (AI) is the ability of a computer or a robot controlled by a computer to do tasks that are usually done by humans because they require human intelligence and discernment.<\/p>\n
Most savvy organizations already possess some awareness of the conversation surrounding their brands.<\/p>\n
How could they not? It\u2019s 2021, and a lot of the world is still learning, working, and coping from home. Add to that fact that everyone is online all the time. There is a dizzying amount of data being passed between millions of devices.<\/p>\n
To keep up with the rapid growth of online activity, companies are turning to quicker, more comprehensive tools to measure the returns on their PR, Communications, and Marketing efforts in that space. These tools generate a variety of insights bases on monitoring social media. But is it enough?<\/p>\n
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Also known as literary devices, narrative techniques provide deeper meaning for the reader and help the reader to use imagination to visualize situations. Common techniques relevant to style, or the language chosen to tell a story, include metaphors, similes, personification, imagery, hyperbole, and alliteration.<\/p>\n
To get at a more grounded definition of narrative intelligence, we first need to identify all the moving parts. Much like we understand basic intelligence as the ability to collect and apply general knowledge and skills, narrative intelligence is defined in a similar way, incorporating different methods of gathering information from the media into a cohesive whole.<\/p>\n
To keep it simple, here we\u2019ll break Narrative Intelligence down into three main areas: listening, understanding, and data analysis.<\/p>\n
Dating back to the bygone days of newspapers, press clippings services were the premier way to scour the media for mentions of your brand. Media monitoring agencies specialized in targeting and collecting copies of media content relevant to your business, filtering it to your liking according to industry, geography, or subject. But simple social media and media monitoring can\u2019t provide a holistic picture of what\u2019s being discussed and amplified online.<\/p>\n
Kudzu, our narrative intelligence platform, consumes and analyzes tens of thousands of news articles and online conversations every day, as well as the people and organizations who create them. It can show you how narratives are started, who\u2019s amplifying them, and how they evolve to affect the things in which you\u2019re invested: Your company, your portfolio, your people, and your government.<\/p>\n
But how can you easily process all of the information coming at you from thousands and thousands of news sources and online narratives? The key lies in the atomization of all of that content.<\/p>\n
The Kudzu platform utilizes large-scale consumption of publicly-available information (PAI) and sophisticated data analysis algorithms to extract narrative intelligence and conversation trends from traditional news organizations, social media outlets, video publishing platforms, and other digital sources, then atomizes those sources into easy-to-understand and shareable narrative themes as well as a providing summary of each article.<\/p>\n
So not only do you have the narrative intelligence to understand, detect and visualize amplification patterns and behavior among entities of all types, you also have what you need to participate in the conversations that matter to you.<\/p>\n
With such a staggering wealth of data out there, having a platform or tool in place is essential to understanding how it connects, and what business you can make from it. You may begin with a careful look at an increase in the narratives and conversation trends within a specific niche, say FinTech, but how you aggregate that data into a more digestible solution is where data analysis comes in.<\/p>\n
Kudzu provides the ability to group entities by national origin, sphere of influence, political or factional affiliation, industry, or any other organizational unit, in order to better determine the origin and evolution of narrative amplification campaigns. As a result, the platform acts as a force multiplier of analysts, who can see connections and patterns earlier, on larger scales, and on deeper levels than they could previously. There is also an extensive data export functionality in order to allow for use in other data-processing and analytics applications.<\/p>\n