As Italian tennis phenomenon Jannik Sinner battles Alexander Zverev in a gritty 2026 Wimbledon final, cameras inevitably drift toward his player’s box. Sitting right beside his family is a familiar face to global fashion and motorsport enthusiasts: Laila Hasanovic.<\/p>\n\n\n\n
The 25-year-old Danish model and digital entrepreneur has become a permanent fixture in the World No. 1\u2019s orbit, blending high-stakes ATP drama with a heavy dose of Scandinavian glamour. But who exactly is the woman capturing the attention of the tennis world?<\/p>\n\n\n\n
Speculation surrounding the pair initially caught fire during the 2025 U.S. Open. Eagle-eyed fans spotted what looked unmistakably like Hasanovic\u2019s photo illuminating Sinner\u2019s phone lock screen. For a notoriously private athlete, the digital slip was a massive revelation, but neither camp offered an immediate comment.<\/p>\n\n\n\n
Sinner kept his cards close to his chest until the Vienna Open in October 2025. Seizing the microphone during his on-court victory speech, the Italian superstar finally put the rumors to rest and publicly acknowledged his new partner.<\/p>\n\n\n\n
“Thank you so much for the support. The work you put in, the effort,” Sinner told the crowd, directly referencing his inner circle. “Also, to understand me at times, it is not easy, but thank you for putting in the effort. Everyone here, with family, my girlfriend, friends… Thank you so much for the support.”<\/p>\n\n\n\n
Since that Vienna confirmation, Hasanovic has been a visible pillar of support. She celebrated on the court with Sinner at the Inalpi Arena following his ATP Finals triumph over Carlos Alcaraz, sat alongside Mercedes F1 driver George Russell in the Sinner camp at the Monte Carlo Masters, and recently went viral in a June 2026 video showing the couple grocery shopping together in Monaco.<\/p>\n\n\n\n
Far from just a famous plus-one, Hasanovic has built a formidable independent career. Born in Copenhagen to parents who fled Srebrenica, Bosnia and Herzegovina, she seamlessly bridges her Balkan roots with her Scandinavian upbringing.<\/p>\n\n\n\n
She first gained widespread attention as a finalist in the Miss Universe Denmark 2019 pageant. Today, her digital footprint is massive. Hasanovic boasts over 522,000 followers on Instagram and another 300,000 on TikTok, treating her audience to a highly curated mix of luxury lifestyle, high fashion, and beauty tutorials.<\/p>\n\n\n\n
Commercially, she is a heavy hitter. Beyond walking at major European Fashion Weeks and collaborating with luxury giants like Prada Beauty and Armani Beauty\u2014most recently promoting the Giorgio Armani Women’s Cruise Collection\u2014Hasanovic is also a founder. She launched her own self-tanning brand, NRD55, cementing her status as a savvy digital entrepreneur.<\/p>\n\n\n\n
For sports fans, Hasanovic’s face might be familiar for an entirely different reason. Before stepping into the tennis spotlight, she was a regular presence in the Formula 1 paddock.<\/p>\n\n\n\n
Hasanovic was in a long-term relationship with former F1 driver Mick Schumacher, the son of seven-time world champion Michael Schumacher. The pair officially went public in August 2023 but quietly parted ways in early 2025, paving the way for her romance with Sinner later that year.<\/p>\n\n\n\n
While Sinner’s lethal forehand is heavily scrutinized, his personal life has also commanded increasing column inches over the last few years.<\/p>\n\n\n\n
Prior to his relationship with Hasanovic, Sinner was linked to Italian model Maria Braccini from 2020 through early 2024. Following that breakup, he began dating Russian tennis star Anna Kalinskaya. The two were a highly publicized item on the tour\u2014even sharing a viral kiss at the 2024 U.S. Open\u2014but Sinner confirmed their split in May 2025.<\/p>\n\n\n\n
Maintaining a relationship while dominating the global tennis circuit is a notoriously difficult tightrope walk. Sinner himself has been candid about the friction between professional obsession and private happiness.<\/p>\n\n\n\n
Speaking to Vanity Fair Italia<\/em>, the athlete shed light on his mindset: “Of course it’s not easy, I travel a lot and during tournaments I’m very focused. But I think it’s a wonderful thing when you find the right love. If you think about it, the best tennis players in the world all have wives and children.”<\/p>\n\n\n\n Still, he fiercely guards the details of those relationships. As he firmly told Corriere della Sera<\/em> when pressed about his romantic life: “Yes [I have a girlfriend], but we don’t talk about our private life. I want to protect the people closest to me, keeping them out of all this.”<\/p>\n\n\n\n With a Wimbledon title defense currently underway and Hasanovic securely seated in his Centre Court VIP box, Sinner appears to have found the exact balance he was searching for.<\/p>\n\n\n\n Sources Quoted: <\/p>\n\n\n\n Information, quotes, and statistics in this article were extracted from reporting by TennisWorldUSA.org<\/em>, Times of India<\/em>, The Spun<\/em>, Men’s Journal<\/em>, Hindustan Times<\/em>, Sports Illustrated<\/em>, and Heavy.com<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":" Get to know Jannik Sinner’s girlfriend, Laila Hasanovic. Explore the Danish model’s rise, her beauty brand NRD55, and the World No. 1’s high-profile dating history.<\/p>\n","protected":false},"author":1,"featured_media":1031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[203,1],"tags":[322],"class_list":["post-1030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","category-trending-now","tag-jannik-sinner-girlfriend"],"yoast_head":"\n
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