{"id":834,"date":"2021-12-04T09:08:22","date_gmt":"2021-12-04T14:08:22","guid":{"rendered":"https:\/\/www.virlan.co\/seo\/?p=834"},"modified":"2021-12-04T09:19:44","modified_gmt":"2021-12-04T14:19:44","slug":"hiring-search-engine-optimization-seo-specialist","status":"publish","type":"post","link":"https:\/\/www.virlan.co\/seo\/hiring-search-engine-optimization-seo-specialist\/","title":{"rendered":"Hiring Search Engine Optimization (SEO) Specialist in New York, New York"},"content":{"rendered":"\n<h2 class=\"has-normal-font-size wp-block-heading\">What Is an SEO Specialist?<\/h2>\n\n\n<p>A <a href=\"https:\/\/www.virlan.co\/seo\/\"><strong>Search Engine Optimization<\/strong><\/a> or <strong>SEO Specialist<\/strong> tests, analyzes, and changes a website so it is <strong>optimized for search engines<\/strong>, and the website subsequently ranks higher in the <strong>search<\/strong> results on major search engines such as <strong>Google<\/strong> and <strong>Bing<\/strong>.<\/p>\n<h3>An SEO expert performs page optimization across a website to ensure search results are relevant<\/h3>\n<p>and to create a positive user experience, growing website traffic, lead volume and brand awareness. In other words, an <strong>SEO Specialist<\/strong> is no different from any other <a href=\"https:\/\/www.virlan.co\/digital-marketing\/\">digital marketing<\/a> or traditional marketing professional: they\u2019re ultimately trying to create more sales for the company they\u2019re working for.<\/p>\n<p>By conducting keyword research and leveraging SEO tools, such as Google Analytics, an <strong>SEO Specialist<\/strong> can increase the visibility of a website on Google, which in turn has major benefits for any company. Some might also work closely with other members of a marketing team to develop new initiatives or better manage social media accounts to boost user engagement and traffic.<\/p>\n<p>\u00a0<\/p>\n\n\n<h2 class=\"has-normal-font-size wp-block-heading\">Squarespace is looking for an SEO Strategist to join our team.<\/h2>\n\n\n<blockquote>\n<p>We are looking for a candidate who is comfortable working with search data and trends, as well as communicating and executing next steps from them.<\/p>\n<\/blockquote>\n<p>This role will be cross-functional, helping to build and execute strategies to improve <strong>Squarespace<\/strong>\u2019s organic visibility while also consulting on future product releases that will impact SEO for Squarespace customer websites.<\/p>\n<h2>Hire Top SEO Marketers &#8211; Hourly, Part-Time or Full-Time<\/h2>\n<p>The <strong>SEO Strategist<\/strong> will sit on the <strong>marketing<\/strong> team but collaborate with multiple departments, including content, product, engineering, and data science teams. This role is a great opportunity to creatively reach a massive audience while simultaneously building a technical foundation for our digital properties.<\/p>\n<h3>This role is based in our New York headquarters and reports to the SEO Team Lead.<\/h3>\n<p>You\u2019ll Get To\u2026<br \/>\u2022 Collaborate with content, customer operations, and product teams to produce SEO-enriched content across Squarespace digital properties<br \/>\u2022 Manage and report on our keyword growth strategy across numerous TLDs and subdomains<br \/>\u2022 Optimize <a href=\"https:\/\/www.virlan.co\/education\/backlink\/\">backlink<\/a> profiles of Squarespace properties and build hierarchical relationships between our owned content<br \/>\u2022 Identify technical SEO opportunities and communicating these recommendations to the responsible internal teams<br \/>\u2022 Coordinate SEO projects and keep stakeholders informed about progress and status<br \/>\u2022 Manage relationships with internal stakeholders to execute on SEO strategy<br \/>\u2022 Monitor the latest developments and updates in the SEO industry to help inform Squarespace product updates<\/p>\n<p>Who We\u2019re Looking For<br \/>\u2022 2+ years of experience in search engine optimization or related growth marketing, either at an agency or in-house<br \/>\u2022 Experience with managing and tracking a keyword strategy while integrating data into a content marketing plan<br \/>\u2022 Understanding of web standards such as HTML, CSS, Javascript, JSON-LD and their relative effects on SEO<br \/>\u2022 Comfortable publicly sharing SEO insights and performance throughout a large organization as a representative of the channel<br \/>\u2022 Strong quantitative skills and experience analyzing large sets of data (Google Sheets proficiency is a plus)<br \/>\u2022 Past experience with and knowledge of SEO platforms, tools, and services<br \/>\u2022 Familiarity with web analytics platforms (ex: Google Analytics, Amplitude, etc)<\/p>\n<h2>Hire an SEO Expert<\/h2>\n<p>Benefits &amp; Perks<br \/>\u2022 Health insurance with 100% premium covered for you and your dependent children<br \/>\u2022 Fertility and adoption benefits<br \/>\u2022 Retirement benefits with employer match<br \/>\u2022 Flexible vacation &amp; paid time off<br \/>\u2022 Up to 20 weeks of paid family leave<br \/>\u2022 Equity plan for all employees<br \/>\u2022 Pretax commuter benefits<br \/>\u2022 Education reimbursement<br \/>\u2022 Employee donation match to community organizations<br \/>\u2022 7 Employee Resource Groups across locations<br \/>\u2022 Dog-friendly workplace<br \/>\u2022 Free lunch and snacks<br \/>\u2022 Private rooftop<\/p>\n<p>About Squarespace<\/p>\n<p>Squarespace is a leading all-in-one website building and ecommerce platform that enables millions to build a brand and transact with their customers in an impactful and beautiful online presence. Our suite of products enables anyone at any stage of their journey to manage their projects and businesses through websites, domains, ecommerce, marketing tools, and scheduling, along with tools for managing a social media presence with Unfold and hospitality business management via Tock. Squarespace democratizes access to best-in-class design, helping our customers in approximately 200 countries and territories maintain consistent branding across all digital touchpoints to stand out online. Our team of more than 1,400 is headquartered in downtown New York City, with offices in Dublin, Ireland, Portland, Oregon, Los Angeles, California and Chicago, Illinois. For more information, visit www.squarespace.com.<\/p>\n<p>Our Commitment<\/p>\n<p>Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world.<\/p>\n<p>Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees.<\/p>\n<p>At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.<\/p>\n<p>We are proud to be an equal opportunity workplace<\/p>\n<p>\u00a0<\/p>\n<h5>Qualifications<\/h5>\n<ul>\n<li>2+ years of experience in search engine optimization or related growth marketing, either at an agency or in-house<\/li>\n<li>Experience with managing and tracking a keyword strategy while integrating data into a content marketing plan<\/li>\n<li>Understanding of web standards such as HTML, CSS, Javascript, JSON-LD and their relative effects on SEO<\/li>\n<li>Comfortable publicly sharing SEO insights and performance throughout a large organization as a representative of the channel<\/li>\n<li>Past experience with and knowledge of SEO platforms, tools, and services<\/li>\n<li>Familiarity with web analytics platforms (ex: Google Analytics, Amplitude, etc)<\/li>\n<\/ul>\n<h5>Responsibilities<\/h5>\n<ul>\n<li>This role will be cross-functional, helping to build and execute strategies to improve Squarespace\u2019s organic visibility while also consulting on future product releases that will impact SEO for Squarespace customer websites<\/li>\n<li>The SEO Strategist will sit on the marketing team but collaborate with multiple departments, including content, product, engineering, and data science teams<\/li>\n<li>Collaborate with content, customer operations, and product teams to produce SEO-enriched content across Squarespace digital properties<\/li>\n<li>Manage and report on our keyword growth strategy across numerous TLDs and subdomains<\/li>\n<li>Optimize backlink profiles of Squarespace properties and build hierarchical relationships between our owned content<\/li>\n<li>Identify technical SEO opportunities and communicating these recommendations to the responsible internal teams<\/li>\n<li>Coordinate SEO projects and keep stakeholders informed about progress and status<\/li>\n<li>Manage relationships with internal stakeholders to execute on SEO strategy<\/li>\n<li>Monitor the latest developments and updates in the SEO industry to help inform Squarespace product updates<br \/>Benefits<\/li>\n<li>Health insurance with 100% premium covered for you and your dependent children<\/li>\n<li>Fertility and adoption benefits<\/li>\n<li>Retirement benefits with employer match<\/li>\n<li>Flexible vacation &amp; paid time off<\/li>\n<li>Up to 20 weeks of paid family leave<\/li>\n<li>Equity plan for all employees<\/li>\n<li>Pretax commuter benefits<\/li>\n<li>Education reimbursement<\/li>\n<li>Employee donation match to community organizations<\/li>\n<li>7 Employee Resource Groups across locations<\/li>\n<li>Dog-friendly workplace<\/li>\n<li>Free lunch and snacks<\/li>\n<li>Private rooftop<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" style=\"background-color:#0180b6\">Apply on squarespace.com<\/a><\/div>\n<\/div>\n\n\n<h2>What Are SEO Specialist Job Responsibilities?<\/h2>\n<blockquote>\n<p>SEO Specialist job responsibilities vary based on whether someone is working for a digital marketing agency, in the digital marketing department of a company, or freelance for a client, but the job description for the vast majority of SEO Specialist postings will include all or most of the following:<\/p>\n<\/blockquote>\n<h4>Develop optimization strategies that increase the company&#8217;s website search engine results rankings<\/h4>\n<p>When conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI<\/p>\n<h5>Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences<\/h5>\n<p>Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content<\/p>\n<h5>Work with editorial and marketing teams to drive SEO in content creation and content marketing<\/h5>\n<p>Take responsibility for page optimization for search engine marketing<\/p>\n<p>Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials<\/p>\n<h4>Research and implement search engine optimization recommendations<\/h4>\n<p>Create and execute link building strategy<\/p>\n<p>Change website architecture, content, linking and other factors to improve SEO positions for target keywords<\/p>\n<p>Determine measurable goals that demonstrate improvement in marketing efforts<\/p>\n<p>Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance<\/p>\n<p>Collaborate with others within the marketing department to manage SEO strategy<\/p>\n<p>Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results<\/p>\n<p>\u00a0<\/p>\n<p>also read :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.virlan.co\/education\/what-has-replaced-blogging-is-blogging-still-relevant-in-2021\/\">What Has Replaced Blogging \u2013 Is Blogging Still Relevant In 2021 ?<\/a><\/li>\n<li><a href=\"https:\/\/www.virlan.co\/education\/guest-post\/\">Guest Post : The Ultimate Guide to Guest Posting<\/a><\/li>\n<li><a href=\"https:\/\/www.virlan.co\/education\/develop-a-profitable-blog-6-proven-ways-to-help-you\/\">Develop a Profitable Blog ; 6 Proven Ways To Help You<\/a><\/li>\n<li><a href=\"https:\/\/www.virlan.co\/education\/6-common-types-of-blogs-what-you-need-to-know-for-starting-a-blog\/\">6 Common Types of Blogs ; What You Need to Know for Starting a Blog<\/a><\/li>\n<li><a href=\"https:\/\/www.virlan.co\/education\/10-proven-ways-to-increase-traffic-on-your-website-in-2021\/\">10 Proven Ways to Increase Traffic On Your Website In 2021<\/a><\/li>\n<li><a href=\"https:\/\/www.virlan.co\/education\/search-engine-marketing-what-is-it-and-how-does-it-work\/\">Search Engine Marketing : What is it and how does it work ?<\/a><\/li>\n<li><a href=\"https:\/\/www.virlan.co\/education\/how-to-become-a-successful-affiliate-marketer\/\">How to become a successful Affiliate Marketer ?<\/a><\/li>\n<li><a href=\"https:\/\/www.virlan.co\/education\/good-blog-post-9-essential-elements-to-write-a-great-blog\/\">Good Blog Post ; 9 Essential Elements to Write a Great Blog<\/a><\/li>\n<li><a href=\"https:\/\/www.virlan.co\/education\/what-does-a-lead-mean-in-social-media-definition-and-guide\/\">What Does A Lead Mean In Social Media? Definition and Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.virlan.co\/education\/reach-what-is-social-media-reach-how-to-improve-it\/\">Reach : What Is Social Media Reach ? How to Improve It?<\/a><\/li>\n<\/ul>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>What Is an SEO Specialist? A Search Engine Optimization or SEO Specialist tests, analyzes, and changes a website so it is optimized for search engines, and the website subsequently ranks higher in the search results on major search engines such as Google and Bing. An SEO expert performs page optimization across a website to ensure [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"footnotes":""},"categories":[321],"tags":[],"class_list":["post-834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jobs"],"_links":{"self":[{"href":"https:\/\/www.virlan.co\/seo\/wp-json\/wp\/v2\/posts\/834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.virlan.co\/seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.virlan.co\/seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.virlan.co\/seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.virlan.co\/seo\/wp-json\/wp\/v2\/comments?post=834"}],"version-history":[{"count":4,"href":"https:\/\/www.virlan.co\/seo\/wp-json\/wp\/v2\/posts\/834\/revisions"}],"predecessor-version":[{"id":840,"href":"https:\/\/www.virlan.co\/seo\/wp-json\/wp\/v2\/posts\/834\/revisions\/840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.virlan.co\/seo\/wp-json\/wp\/v2\/media\/835"}],"wp:attachment":[{"href":"https:\/\/www.virlan.co\/seo\/wp-json\/wp\/v2\/media?parent=834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.virlan.co\/seo\/wp-json\/wp\/v2\/categories?post=834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.virlan.co\/seo\/wp-json\/wp\/v2\/tags?post=834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}