{"id":808,"date":"2021-02-03T08:34:53","date_gmt":"2021-02-03T08:34:53","guid":{"rendered":"https:\/\/www.virlan.co\/education\/?p=808"},"modified":"2021-11-29T08:47:38","modified_gmt":"2021-11-29T13:47:38","slug":"is-your-website-mobile-friendly","status":"publish","type":"post","link":"https:\/\/www.virlan.co\/education\/seo\/is-your-website-mobile-friendly\/","title":{"rendered":"Is your website mobile friendly ?"},"content":{"rendered":"

Since 2015, Google\u00a0has put more and more pressure on website owners to make their sites mobile friendly<\/strong>. Mobile is changing the world. Today, everyone has smartphones with them, constantly communicating and looking for information. In many countries, the number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence. It also improve your social media marketing<\/a>.<\/p>\n

Mobile friendly<\/h2>\n

Generally, the meaning of mobile friendly is that your site performs well on a mobile device like a phone or tablet. However, you may also hear different terminology floating around like\u00a0mobile friendly<\/em>,\u00a0mobile first<\/em>,\u00a0responsive design<\/em>,\u00a0adaptive design<\/em>,\u00a0separate mobile website<\/em>\u00a0(or m dot site)\u00a0and\u00a0mobile apps<\/em>.<\/p>\n

Rapid growth in mobile penetration<\/h3>\n

Smartphones quickly went from expensive, exciting new technology, to a regular part of everyday life. Today we find it strange for anyone to leave the house without their phone. From hospital waiting rooms to theater lobbies (back when they were open anyways), people staring at their phones is a normal sight.<\/p>\n

Statista\u2019s<\/span>\u00a0data shows\u00a0how\u00a0worldwide website traffic<\/strong> from mobile devices escalated from 35\u00a0per cent\u00a0in 2015 to 52.2\u00a0per cent\u00a0in 2018.\u00a0Considering this jump took place within just three years, businesses\u00a0have\u00a0the opportunity\u00a0to\u00a0reach and retain new customers everyday via mobile-friendly websites.\u00a0<\/span><\/p>\n

This is especially\u00a0true\u00a0during the\u00a0current global pandemic\u00a0which\u00a0has\u00a0forced both\u00a0business owners and customers alike\u00a0to\u00a0opt for online marketplaces.\u00a0<\/span><\/p><\/blockquote>\n

What is the meaning of Mobile Friendly ?<\/h3>\n

What is a mobile friendly website? A mobile friendly website is essentially when your regular website shrinks down to be small enough to display on a mobile device. It looks like a tiny version of your website<\/strong>. There\u2019s a lot of zooming, pinching and scrolling going on, but the site displays and functions. It can be a less-than-ideal user experience, but at least your site is viewable.<\/p>\n

If you haven’t made your website mobile-friendly, you should<\/strong>. The majority of users coming to your site are likely to be using a mobile device.<\/p>\n

Is My Website Already Mobile Friendly ?<\/span><\/h3>\n

If your website was built or updated within the last few years, the designer or website builder you used may have had the mobile experience top of mind. Before you put a lot of resources into worrying about how to make your website mobile friendly, check to see how your website fares now.<\/p>\n

Google provides a\u00a0mobile-friendly testing tool<\/a>. Drop your URL into the search box. You\u2019ll not only get a quick answer on whether or not your website is mobile friendly, but also a screenshot of how the page looks on a smartphone screen and a list of recommendations to make the mobile experience better.<\/p>\n

If the tool shows that your website needs a lot of work, then making your website mobile friendly should be treated as a top priority. Doing so will improve your website\u2019s visibility in the search engines<\/a>, ensure more of your visitors stick around, and help you increase conversions rates<\/a> on your website.<\/p>\n

If Google\u2019s tool gives you the thumbs up, updating your website for mobile doesn\u2019t need to be given the same level of priority. But you may still benefit from considering ways to make the mobile experience better for your users. Every little bit helps.<\/p>\n

Focus on great user experiences<\/h3>\n

User experience<\/strong> is a\u00a0primary\u00a0point to consider when\u00a0a\u00a0business owner\u00a0builds their mobile compatible website. If an\u00a0internet user\u00a0visits a\u00a0website via their mobile phone\u00a0but\u00a0does not have a good experience in terms of\u00a0load times, navigation,\u00a0and the readability, they are\u00a0less\u00a0likely to\u00a0revisit that\u00a0website.\u00a0\u00a0<\/span><\/p>\n

The three main factors that differentiate mobile-friendly websites from desktops websites\u00a0are\u00a0the\u00a0considerably smaller viewing spaces<\/strong>,\u00a0text\u00a0concentration is\u00a0minimized<\/strong>, and in almost all cases,\u00a0information is straightforward and specific<\/strong>.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

A\u00a0<\/span>Google<\/span>\u00a0study shows 53 per cent of mobile users abandon websites that take over three seconds to load.\u00a0Other things to consider in offering visitors a good user experience while viewing a mobile website are making sure the content is appropriate for the size of the screen, font sizes, menus and click-through buttons\u00a0all need to be optimized for small screens. Responsive design, which creates\u00a0dynamic changes\u00a0to the appearance of a website depending on screen size and the orientation of the screen is a popular method\u00a0for\u00a0ensuring that a great experience is provided for users on all devices.\u00a0<\/span><\/p>\n

\"What<\/p>\n

Why make a website mobile-friendly ?<\/h2>\n

If not mobile-friendly, a site can be difficult to view and use on a mobile device. A non-mobile-friendly site requires users to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable.<\/p><\/blockquote>\n

Mobile is critical to your business \u2013 whether you’re blogging<\/a> about your favorite sports team, working on the website for your community theater, or selling products to potential clients. Make sure that visitors can have a good experience on your site when they’re visiting from their mobile devices.<\/p>\n

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Other Related issues about mobile<\/h3>\n